04 December 2014
 
 
  
Content marketing can easily build a brand’s reputation, increase engagement and familiarity with a brand, funnel readers into opportunities for conversion, and serve as a platform to build authority...
 
  
CMO tenure may be rising as the economy improves, but as recent studies show, marketers remain under intense pressure to account for themselves and their profession. Our colleagues in the finance department still find us ‘fluffy’, the CEO doubts our...
 
 
Boost the ROI of strategic marketing events, programs and campaigns with Influitive's AdvocateHub Experiences TORONTO , Dec. 4, 2014 /CNW/ -- Influitive, the advocate marketing experts, today...

 
 
 
The USTA/Mid-Atlantic Section, one of 17 sections of the United States Tennis Association, is a not-for-profit organization...
 
  
Becoming a thought leader in your industry can be instrumental in generating substantial amounts of business. To become a thought leader you’ll need to slightly alter your approach to marketing and develop thought leadership products that you can...
 
 
Recently, advertisers increasing their market power and brand recognition have discovered a new ally within the application of mobile marketing. And for large-scale companies, profit goals, resource..
 
  
Add Your Comments IBM has agreed to a new strategic partnership with London-based advertising and public relations firm WPP which includes a seven year, $1.25 billion cloud services contract. IBM..

 
 
 
In a Wall Street Journal article this week, GE’s Gary Sheffer , Vice President Communications & Public Affairs, is quoted—in what will likely become a standard marketing quip—as saying, “We’re...
 
 
  
Uber is trending on Thursday, as the company just confirmed a $1.2 billion financing round. The New York Times reports that figure could give Uber a total valuation of $40 billion, though an exact number remains unknown. "Fortunately, taking swift..
 
 
 
We have always known that change is the only thing which is constant in life, and Microsoft ’s ( MSFT ) management seems to be serious about change. Maybe that’s the reason why Microsoft went ahead with acquiring the start-up firm, Acompli, for a cash..




 
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