21 December 2015
 
 
  
Walmart is elevating Tony Rogers to Chief Marketing Officer (CMO) of its U.S. operations, where he will immediately succeed Stephen Quinn, who is retiring from the position in January 2016 . Rogers...
 
  
According to a 2015 survey of nearly 4,000 marketers and sales professionals, companies are three times as likely to see higher ROI on inbound marketing campaigns than on outbound ( HubSpot ) , making inbound marketing a high priority for virtually every...
 
  
Most marketers view social media as a must-have strategy, because it produces results. A disadvantage is that it can quickly become an enormous time sink. Most marketers (64%) spend six hours or more on social media, but many spend much more. About...
 
  
Posted Dec. 21, 2015 at 12:06 p.m. Published: 2015-12-21 12:06:00 Updated: 2015-12-21 12:06:00 Site Search By BOZHIDAR HRISTOV, Technology Business Research Editor's note: Grooming talent...
 
 
Technology Travel Finance Forbes Career Opportunity: Marketing Strategist Forbes Media seeks a strategic and creative Marketing Strategist for its Integrated Marketing Team. This position reports...
 
  
Source: , photo of Ed Wasserman At a gathering of alums from Chautauqua , a beautiful retreat center in western NY, we heard from Ed Wasserman, dean of the UC Berkeley School of Journalism . ...
 
  
CrisisResponsePro , a subscription portal for crisis and litigation communications, has released its first annual list of the worst- and best-handled crisis communications responses of 2015. “Our...
 
 
 
One of the best things about the ever-increasing popularity of social media in sports is the actual team involvement. Running an official team Twitter account would certainly involve walking a fine...
 
  
Most marketers view social media as a must-have strategy, because it produces results. A disadvantage is that it can quickly become an enormous time sink. Most marketers (64%) spend six hours or more on social media, but many spend much more. About...
 
  
In their book No B.S. Guide to Direct Response Social Media Marketing , business coach and consultant Dan S. Kennedy and marketing strategist Kim Walsh-Phillips show you how to use direct response...
 
  
The year’s end is always a fun time to predict which industry trends are going to have the greatest impact in the next year. Well, you’re going to be bombarded by enough 2016 content marketing...
 
 
(Before It's News) written by Guest Post read more at Duct Tape Marketing There are only a few weeks left in 2015, and that means it’s time to start planning your marketing calendar for 2016....
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