18 December 2015
 
 
 
 
/PRNewswire/ -- Data released today by Adyoulike, Europe's leading native advertising platform and network, shows how the value of native advertising worldwide is expected to almost double over the...

 
 
WASHINGTON -- FitzGibbon Media, a prominent progressive public relations firm, abruptly announced Thursday that it's shutting down amid allegations of sexual harassment and assault by the company's president. Trevor FitzGibbon and his team worked with...
 
  
Veteran NBC PR executive Nate Kirtman, most recently SVP, Corporate PR for NBC Entertainment, is leaving the network. A replacement is expected to be named in the next month. Before being named SVP,...
  
We all consuming enough of it to know that content marketing can range from killer to what-were-they-thinking ? Get the insights, tips and tricks you need to create a killer content marketing strategy that translates to real results. Register here for...
 
  
Image: TongRo Images/Corbis By 2015-12-18 11:15:02 UTC In 2015, we reached peak content marketing. Even Gartner has content marketing entering the “trough of disillusionment.” That means we’re...
 
  
Low gas prices and an improved labor market are leading to record-breaking numbers of year-end holiday travelers, according to AAA projections that nearly one in three Americans is expected to travel...

 
 
 
Main Music 12.18 / 17:11 hypebot.com In this article, music marketing company Red Tape X looks at some of the best marketing techniques of 2015 and how they were effectively used by some of the...
 
  
Wal-Mart Stores has named Tony Rogers SVP and chief marketing officer of Walmart U.S., according to an internal memo obtained by SN Friday. Rogers, a 10-year Walmart veteran who currently serves as...
 
  
We don’t take political stances on Yodle Insights, but suffice to say, Donald Trump is one of the most controversial public figures in recent memory. Against all odds, he’s polling better than ever: the CNN Poll of Polls currently finds Trump tops Cruz...
 
 
by Matt This week Chicago-based Cision announced that it will acquire news release distribution company PR Newswire from UBM for $841 million (the deal is expected to close in the first quarter of...
 
  
Former Disney Imagineer, current marketing professor and lifetime Star Wars fan explains how Disney's unique marketing magic have turned us all into Star Wars fanatics. Disney has turned us all into Star Wars fans. They did not just make us want to see...
 
  
Andrew Keene is President & CEO of  AlphaShark Trading , which he originally founded as KeeneOTheMarket.com in 2011. Previously, Andrew worked as a proprietary trader at the Chicago Board Options Exchange. He began his career in the prestigious Botta...
 
 
Click here to subscribe to Mobile Marketer The biggest mobile marketing wins and losses of 2015 Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to...
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