16 December 2014
 
  
In recent months, the focus on content has become bigger and bolder than ever. As we move forward into 2015, that trend is not only going to hold true but become even more pronounced. In the past,...
 
  
A blogger’s success is measured by the goals he has achieved through blogging. For each entrepreneur, the purpose of their blogging efforts is different. Some focus on increasing email subscribers,...
 
 
 
Within just a few hours of flight MH370 going missing on 8 March, Malaysia Airlines activated its dark site. Made live, this formerly hidden site took over the airline’s website homepage, acting as...

 
 
  
Microsoft has finally managed to get Sprint on board with its Lumia smartphones, announcing today that the Lumia 635 will be landing on a number of Sprint services, including pre-paid brands Virgin Mobile and Boost Mobile from December 23. This marks...
 
  
What is that one thing that has the focus of every marketer? ROI – the magic word for any company that invests in marketing. However, time and again, it has been proven that ROI is not easy to find....


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I'll admit it. I work in an industry that's known for being "old school" in its marketing. Healthcare traditionally loves print pieces. We've adored billboards, even for inexplicable marketing...
 
 
Predictions are a dime a dozen, but accurate predictions are much more rare. Last year, marketing experts foretold the future, pointing to the marketing trends that would dominate in...
 
  
There’s nothing more disappointing as a marketer than slaving over a great piece of content, then not getting the downloads, registrations, or views you were hoping for. Smart marketers know that whether you’re marketing for a B2B or B2C company,...

 
  
James Lively, president and chief operating officer at Zantler, which is...
 



 
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