01 December 2014
 
 
 
Paper outlines an important tactic for marketers to turn prospects into buyers OutMarket, a provider of marketing automation software and services, today released “The Marketer’s Guide to Lead...
 
 
Dealing with constant change has been the “new normal” in IT for many years. Now, we are seeing the pace of change accelerate with an onslaught of new enterprise technologies such as cloud computing...
 
 
  
There's no doubt that social media has changed the landscape for brands throughout the world. Never before has it been possible to form immediate connections and have real-time conversations with your customers on a global scale. If your business is...
 
 
  
Smart marketers know that  content marketing metrics  can be used to optimize future strategy. But, these same metrics can also be used to reward and incentivize individual contributors....

 
 
  
Source: Mobile News CCS Insight was quoted in this article about the Microsoft Band. CCS Insight Analyst Ben Wood said: “As expected Microsoft has given...
 
 
A huge proportion of the adult population now carries a smartphone, so pharma and healthcare providers need to look to this 'doctor in your pocket' potential to augment the face-to-face consultation,...
 
 
 
This holiday season provides the perfect time to ramp up your marketing. After all, the season brings in more sales than the rest of the year. Competition is fierce in practically every niche,...
 
  
It's important for business owners and marketers to avoid the trap of binary thinking. Often, advice to business owners is given in black and white terms. For example, some study will show that email...
 
  
1 December, 2014 | By Card Factory has hired Twitter head of content marketing EMEA Paul McCrudden as non-executive director as it looks to bolster its online credentials. McCrudden starts the role with immediate effect. Before joining...
 
 
/PRNewswire/ -- According to new market research report "Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display...
 
  
Are you so single-mindedly focused on obtaining new customers that you never think about marketing to existing customers? Targeting existing customers as sources of new revenues can be a highly...
 
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