10 August 2017
 
 
 
 
SnapChef is a Dorchester, Mass., firm that trains people for...
 
 
Sophistication, opulence, timeless: these words are the cornerstones of luxury brands. But how, in fact, does a brand remain timeless in the digital age? It evolves its marketing strategy to meet...
 
  
Accenture, aiming to enhance its creative marketing prowess and talent, has acquired Wire Stone, a 200-person Boise, Idaho marketing agency whose client list includes several big IT firms, including...
 
  
As Pop grows its original programming slate, the CBS/Lionsgate-owned network has hired Kent Rees for the newly created position of Chief Marketing Officer. Rees, who moves to Pop from Pivot TV...
 
 
From a report: Facebook's push toward original video content will take a big step forward Thursday with the launch of a new section, dubbed Watch. The new tab, which Facebook FB, said late Wednesday...
 
  
The top seven tips for your holiday marketing. Retailers, are you ready? The holiday gift-giving season is approaching fast. Do you have your marketing plan in place? While you’re enjoying the final days of summer, don’t forget to also plan for the...
 
 
Credit: Blue Apron Most Popular In its first earnings report as a public company, Blue Apron Holdings delivered what investors wanted: a significant decrease in spending on marketing. That move...
 
 
Macy's reports its earnings from the latest quarter.(Photo: ANDREW CABALLERO-REYNOLDS, AFP/) Women's shoes, jewelry and discounted apparel helped ease the pace of Macy's slide during the second...
 

 
 
 
 
“Every marketer needs to know the language of business and finance, and the language around the metrics and KPIs that are critical to their company. Those are the table stakes,” argues General Electric CMO, Linda Boff. A firm believer that marketers...
With the appearance of web individuals now approach web whenever anyplace. This pattern has constrained organizations to change their showcasing techniques with an ever increasing number of...
 
 
Whether it’s videos, mobile apps or social media, the digital world has become fully integrated into the lives of many consumers. Although still a curious area for marketers, digital marketing has...
 
 
The professional network’s study also explored the utilisation of ‘cold-calling’ and why it is no longer effective Tags: Human Resource, LinkedIn, United Arab Emirates Part of LinkedIn's second...
 
 
A widely-used idea in content marketing is the hub-and-spoke concept. Take a bicycle wheel with a hub in the center and spokes which...
 









 
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