07 August 2015
 
 
 
With more than $200 billion in spending power and opinion leadership positions in many product segments, Millennials are increasingly using social media to communicate to companies about the products...
 
 
 
In an era of on-demand video and ad-skipping software,...

 
 
Coming soon to retailers: a free candy sample in exchange for a simple smile, with no store associates or in-store marketing firm employees involved? It’s not as far-fetched as it sounds. Faced...
 
 
 
 
Salesforce earlier this week announced that it has extended its Social.com, Active Audiences and Social Studio marketing tools to Instagram. These tools let marketers buy and manage advertising,...
 
  
In recent months I’ve noticed a lack of content dedicated to marketing automation platforms and SEO. Most platforms, like Infusionsoft and HubSpot, have great content on general SEO best practices but there seems to be a gap in content that explains how...
 
 
  
This is a guest post by Nova Halliwell, a communications professional living in New York City. A few months ago, a colleague suggested that I meet with his college-aged daughter to discuss having...

 
 
Registration Now Open for Major Telecom Industry Event Held in Atlanta; AT&T Confirmed as Platinum Sponsor LONDON--(EON: Enhanced Online News “North America is at the vanguard in the development...
 
 
  
Content marketing is becoming a necessary evil for most companies, even if they don’t have the bandwidth. According to Contently,  72% of B2C content marketers are producing more content than they...
 
  
Marketers in the financial services industry are usually afraid of content marketing and social media, even though they understand how important these approaches are for success today. Concerns about...
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