28 August 2014

Pernod Ricard taps Ketchum as first entertainment marketing agency
PR Week UK - 28 Aug 2014 12:28
PURCHASE, NY: Pernod Ricard USA has appointed Ketchum’s Sports & Entertainment division as its first entertainment marketing AOR. The relationship became official last month, but Pernod Ricard has worked with Ketchum on a project basis for the past...

 

Baskin-Robbins appoints new marketing chief and plans customer loyalty overhaul
CMO - 28 Aug 2014 04:47
Baskin-Robbins has appointed a new marketing chief in Australia as it looks to build out its presence and revamp its customer loyalty program locally. Geraldine Van Der Merwe joined the ice cream...

 

Goodyear appoints Richard Kellam as SVP of Global Sales and Marketing
Individual.com - 28 Aug 2014 10:34
Manufacturing company The Goodyear Tire & Rubber Company (NYSE:GT) disclosed on Wednesday that it has elected Richard Kellam as senior vice president of its global sales and...

 

1-800-PLUMBING INC targets partnership with marketing firms to facilitate accelerated growth.
Stock Nod - 28 Aug 2014 10:03
1-800-PLUMBING INC is focusing on building relationships with marketing companies throughout North America as a strategy for accelerated growth and more efficient utilization of the powerful vanity...

 

15 Free Content Marketing Tools To Make Your Life Easier
Business 2 Community - Jessica Millis - 28 Aug 2014 01:37
Content manager and content marketers lives can get a bit hectic. They spend a lot of time identifying what is seen as relevant and valuable content, in relation to their product, with the intent of...

 

Amtrak is 'On Time' with its Content Marketing Strategy-How Marketers Can Catch Up to Amtrak's Speed
TMC Net - 27 Aug 2014 19:42
Wherever one turns, it’s difficult to miss all the companies that are taking advantage of content marketing. From brands launching compelling video series with NFL players to retail companies...

 

Winning In The Moment: Twitter’s Stacy Minero On Real-Time Content Marketing
Business 2 Community - Amber van Natten - 27 Aug 2014 18:25
Stacy Minero  is a Content Marketing trailblazer and has spent the bulk of her career using content to tell stories for brands – first as Head of Content Marketing at Mindshare and now as Head of...

 

Stumbling Hertz Shores Up PR as Shareholders Beckon
Odwyer PR Daily - Greg Hazley - 28 Aug 2014 15:06
Rent-a-car institution Hertz has moved to calm shareholders as activists swirl amid a review and restatement of financial results and a profit warning. Joele Frank, Wilkinson Brimmer Katcher is...

 

Twitter Analytics demystified for public relations: it’s much more than a numbers game
CIPR - Stephen Waddington - 28 Aug 2014 13:58
Twitter has opened up its analytics platform to all users this week. The data has previously only been available to Twitter advertisers. It’s a brave move by the platform. Unless you’re familiar...

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