01 August 2017
 
 
 
 
 
 
Under the banner of "Pure Life Begins Now," Nestlé Waters North America, Stamford, Conn., announced the launch of a global advertising campaign focused on its Nestlé Pure Life brand.
 
 
The content comprises articles, infographics, blogposts, pictures and videos. Yesterday, Coca-Cola India announced the launch of 'Journey', a digital magazine. Says the brand team in a press...
 
  
CHEYENNE – The journalism department at the University of Wyoming is in a tight spot right now. The department, which had six full-time faculty members two years ago, is down to just two. And they...
 
 
 
how effective each advertising dollar truly is at generating more business. Luckily, marketing automation platforms not only make the task of reaching potential customers and generating leads...
 

 
 
 
Doing business online, you expect the occasional negative review or snarky social media swipe from a competitor. Few anticipate waking up to a firestorm of false allegations, yet that’s exactly what...
 
 
 
There is a reason content marketing is being talked about everywhere. It works. Good content drives organic traffic to your website. If your website is designed correctly, that organic traffic leads...
 
  
Branding is about more than killer collateral. Sure, pithy tag lines and eye-catching color schemes won’t hurt your sales sheets, but consumers expect more. They want a story, and a promise....
 
  
StartupStockPhotos / Pixabay In a nutshell, content marketing is all about taking control of your communications. Instead of communicating through someone else’s channel, it gives you the freedom to own your content from creation through to...
 
  
Traditional marketing is becoming less and less effective as more people turn to the internet for information, answers to questions, and news. Therefore, companies are turning to content marketing to help boost their business. Instead of pitching their...
 










 
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