28 April 2017
 
 
 
 
  
The headline news, and deservedly so: Massive layoffs at ESPN, cost-cutting that cost the jobs of dozens of high-profile reporters and personalities. Beneath the headline: ESPN is dropping “Baseball...

 
  
marketing never knew if sales did anything with the leads they delivered. Marketing automation fixed this issue, and marketing can now easily see how their programs perform and can have educated discussions with sales around data regarding leads...
 
  
Content marketing is a great way for companies to spread awareness, build trust, drive traffic, acquire leads, retain customers, and increase sales. This all-encompassing marketing approach has...
 
  
According to Mintel , 70 percent of American consumers shop online. That means more than 200 million people have access to your digital footprint. I’m no mathematician, but when we are looking at things on that scale, I’d say it’s pretty important to not...
 
 
 
  
1,200 layoffs part of its plan to accelerate growth as soda sales slump As more consumers eschew sugary drinks in pursuit of healthier diets, Coca-Cola has found itself at a crossroads. This week,...
 
 
Marketing these days is increasingly about the story. Telling the story of a product or service, of others who use it, of the potential for what happens when a product or service is bought is all...
 
  
When Google wrote to me recently, they chose to use traditional mail. Paper, an envelope and a postage stamp. It got my attention. I opened it, read it and acted on it. More importantly, here’s why...
 
 
Janie Dillard, executive officer of operations, Choctaw Nation of Oklahoma, Division of Commerce, will be presented with the prestigious Casino Marketing & Technology Lifetime Achievement Award at...
 
  
Since 2012, I’ve been on the marketing team for a software company which creates contest templates and runs fully-managed campaigns for businesses looking to boost social media engagement, gain Fans, and drive sales. There were a couple years there...
 







 
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