25 April 2017
 
 
 
 
  
A well-planned workflow is crucial to keeping your content marketing efforts on track and ensuring that you meet your goals. You may often find that you are receiving content late from your team,...
 
  
A huge 80% of consumers forget the majority of information from branded content after only three days, and over half can’t recall a single detail, according to new research. The study, from online...
 
  
By Jomer Gregorio, CJG Digital Marketing Most businesses acknowledge the importance of communicating to their clients, customers, or audiences—whatever term they may address...
 
 
Not long ago, Metropolitan State University of Denver was facing a set of challenges familiar to many organizations. College communicators were cranking out internal and external publications that...
 
 
 
 
 
Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI of their digital efforts, according to recent research from TrackMaven . ...
 
  
Best Buy is reorganizing its marketing team in an effort to make it more streamlined and cost effective. Three of the company’s top marketing executives have left, and the retailer is folding...
 
  
Starbucks (NASDAQ:SBUX), with the success of its Unicorn Frappuccino, has become one of a handful of companies that have managed to master the art of capturing public attention. Call it car-crash public relations or liken it to a person wearing a bright...
 
  
Skift Take: Tourism bureaus are staring down numerous crossroads these days. Technology is disrupting long established content, advertising, marketing and fundraising best practices in destination...
 
  
Once consumers opt in for mobile marketing, marketers send push notifications. The problem is, they’re getting it wrong 63 percent of the time, says San Francisco-based mobile marketing platform...
 
 
April 25 (Reuters) - United Parcel Service Inc ::Teresa Finley, chief marketing and business services officer, announces retirement.UPS says Teresa Finley, chief marketing and business services officer, is retiring.
 
  
Mazda’s North American Operations has named Dino Bernacchi as its chief marketing officer, a position created specifically to aid the automaker in establishing itself as a premium brand. The...
 





 
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