24 April 2017

 
 
 
Tired As a marketing professional, I use all the tools out there. Marketing automation, contextual marketing, account-based and content-based marketing tactics... You name it, I use it. And...
 
 
  
CONTENT: It’s easy to create valuable content that travels far. Image: Muffin Marketing If you’ve read any digital marketing blog, you’ll know that content marketing is an effective means of promoting your brand. Not only can you create high-quality...
 
  
“Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. Just consider the graphic below. It shows how many pieces of content are created every minute of every single day. ...
 
  
I recently asked a group of entrepreneurs, “As a small business or solopreneur who’s not using content marketing, what is your reason?” The answers were intriguing, read on to see if you have the same questions. Question: I’m not sure what “content...
 
 
 
 
With the decline of traditional TV and the growth of social media, influencer marketing has become one of the fastest growing advertising mediums. A recent study by Mediakix found that Instagram...
 
 
Mondelez International Chief Marketing Officer Dana Anderson is leaving the company, perhaps the biggest sign of major changes to come at the maker of Oreo cookies, which is also announcing two other...
 
 
  The algorithm for the Facebook newsfeed changes frequently based on how individuals use it. As a business, you don’t really have the option of ignoring Facebook, simply because it is just too good...
 
  
Snapchat’s USP when it emerged onto the market in September 2011 was the attraction to send images which disappeared. The app has now evolved into a key player on the social media market, adding new...
 
  
IBM announced late Sunday its Watson Marketing Insights with cognitive capabilities that can study the behavior of customers and reason how they might impact the success of the business. Available on...
 
  
“How much should I spend on my content marketing?” It’s a question that many business owners consider, but few want to ask. Instead, they hold the question to themselves: “If I ask, they’ll try to upsell me.” “ I should be the one to know how...






 
<< Back