10 April 2017
 
 
 
  
Skoloda is exploring options for the next step in her career. NEW YORK: Kelley Skoloda, a partner and director of Ketchum’s global brand marketing practice, is leaving the firm after 30 years. In a...
 
  
Rebranding can be a daunting task, which is why many business owners shy away from it. However, the marketing and commercial benefits that come from revamping your brand are both significant and...
 
 
 
How to keep content fresh, exciting and relevant If Content is King — and I believe that it is — are we marketers enslaved to it like serfs to a tyrannical monarch? Or are we loyal subjects...
Bringing specific marketing functions, such as social or digital, in-house is not new. Now, with content marketing on the rise, we are seeing many client-side marketers to create in-house teams. ...
Editor’s note: There continue to be a lot of questions about how content and content marketing differ. This post shares an insightful answer that resonates with marketers, so we are bringing it back....
 
 
Kohl's Corp. has tapped a former Best Buy marketing executive as its new chief marketing...
 
  
The Warner Bros. vet most recently served as Showtime's vp of program marking and digital services. April 10, 2017 Showtime has named a new chief marketing officer. The cable network has promoted...
Chris Morrison, President of MediaMiser, discusses the blurred lines between marketing, PR and media and what every marketer should be doing today to take full advantage of opportunities that aim to...


 
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