07 April 2016
 
 
 
  
Housing prices were imploding. Financial institutions were in...
 
  
Dan Farrell, senior vice president of sales and marketing for the St. Louis Cardinals, was...
 
 
By Emma Rush, CEO, Chemistry (part of Publicis UK) Content streaming service Netflix is frequently cited as the ultimate modern media company, deploying the ultimate in modern marketing techniques. Its algorithms are used to  gauge the success of...
 
 
If you promised yourself that 2016 was going to be the year that you doubled-down on content marketing for brand growth, it's imperative that you've also established a clear understanding of your...
 
 
 
Facebook’s Audience Network (FAN) is hitting a home run with native advertising. In terms of volume, native ads represent 83% of the ads on FAN and more than 50% of applications on the network using...
 
 
Share this article: Two industry insiders argue that native ads are not content marketing. Despite the ever-increasing popularity of content marketing, there's lingering uncertainty about the distinction between  branded content  and  native...
 
  
IROs at mega-cap companies offer advice on managing the supply and demand challenges of investor relations A version of this post was featured in  IR Magazine . Investor relations professionals...
 

  
Image source: PhotoDune There is no doubt that content marketing continues its incredible growth as a strategy that is set to deliver the type of results companies are seeking - specifically, an engaged audience that wants to keep buying their product...
 
  
By now you know that you “should” be using Snapchat for marketing. It’s the hot topic in digital marketing circles… well, any marketing circles, for that matter. The social network has been making headline news for it’s unfathomable valuation of $16...
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