28 April 2015
 
 
 
BERLIN (AP) — Google says it will give European publishers 150 million euros ($162.33 million) to help them adapt to the challenge of selling news online. The Internet giant has had a rocky relationship with the European publishing industry, which...

 
 
The lines between the media, brands, agencies, new media, social media and search engines are blurring faster than most realize. This was covered in depth on Mark Schaefer’s blog and my Huffington...

 
 
For the third consecutive year, Accenture ( NYSE:ACN ) has been recognized as EMEA Digital Marketing Partner of the Year by Adobe , a global leader in digital marketing and digital...

 
 
The latest research shows that two-thirds of email opens now occur on mobile devices, but many...

 
 
As social becomes a larger part of brands' overall...
 
 
 
 
  
If you’re a marketer at a small- or medium-sized business (SMB), you’re likely no stranger to wearing many hats and thinking of creative methods for doing more with less. And while your earned, shared and owned media efforts may be overflowing their...
 
  
Are social media marketing and content marketing two disparate entities, or could they perhaps be a marriage made in heaven? Unfortunately, many brands approach both as if one has nothing to do with...

 
 
Social Media is a standout amongst the best courses for you and your business to get more activity and generate new leads. Having the right social media management tool and an account on all the...
 
  
Unless you’ve been living under a rock, you’ve probably noticed the Internet of Things (IoT) is hot. Everyone from chip makers to software companies to retailers are getting in on the act, all trying...
 
 
 
 
The Salesperson is Dead... and other sales and marketing myths that just aren't true! Explore why seven popular myths which are allegedly the most effective ways to sell and market to prospects ...
 
  
When implementing marketing automation one of the key, and often overlooked, strategies is sales enablement . So what is sales enablement and how does it pertain to marketing automation? Traditionally, sales enablement refers to educating sales on...
 
  
It is estimated that 78% of CMOs see custom content as the future of marketing, and over 90% of marketers use it. So organizations are placing a good portion of their eggs in the content basket, so to speak. In fact, on average, marketers now spend more...

 
  
I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. We all agreed that a common understanding of the difference between an inquiry...

 
 
Similar to Facebook’s Marketing Partners, Pinterest this week announced the Marketing Developer Partners program, a way to help businesses partner with marketing companies for greater success on the...
 
 
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