21 April 2016
 
 
  
it's still valuable. 5. Automation It's not exactly new, but marketing automation is inhabiting an ever-growing role in today's digital marketing environment. The marketing automation industry...
 
  
demand gen team on your side to help out with running your marketing automation tool to set up landing pages, send emails, and so on. If you plan far enough ahead that you can finish your...
 
  
for a range of services — from analytics to data management and marketing automation software — and Google wants in. The company recently shuffled its sales organization, blending its sizable...
 
 
  
In recent years, many have argued that content marketing is the new SEO. The technical aspects of optimization would soon give way to a future where content marketing was the only way to rank higher...
 
  
When you think of content marketing success stories… You might think of startups like Mint, the personal finance app that achieved its first million users leveraging landing pages, infographics and a blog with unique articles . Mint helped push...
 
  
Mark Schaefer explained it best: We are in the midst of content shock . So much content is being produced at such a rapid rate that it is becoming impossible for anyone to truly consume it. Static content – blog posts, infographics, whitepapers...
 
  
For many marketers today, there is often a disconnect between keyword optimization efforts and content creation strategies . But organic SEO continues to be a major access channel connecting people...
 
 
  
1. The Content Doesn’t Fit Readers Expectations One big problem I see is content designed the wrong way. Native advertising blurs the line between editorial and advertising , so people expect non-sales material. Often I see companies publish content...

  Canadian airline builds on social media leadership position CALGARY, April 21, 2016 /CNW/ - WestJet announced today that it now supports guests' questions, comments and requests 24/7 via its...

  “Key Elements for Building a Content Strategy” points out the sadly indisputable: Many companies are throwing up “content” just hoping it will stick. Report coauthors Mat Zucker, a partner in..
 
 
 
What do you do when faced with a crisis? Crisis communications are a beast not entirely the...



 
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