20 April 2015
 
 
 
The digital revolution has not only altered the way in which buyers make purchases, it has also permanently changed the entire sales process. In a world of smartphone and tablet enabled 24/7 online...
 
  
In my work with companies to overcome their challenges to growth, I find the one area they struggle with the most is getting a handle on their sales. Until you understand how you generate sales, you...
 
 
Think about your email inbox. What exactly is in there? There’s that email from your old high school friend you haven’t seen in a year, an evite to your niece’s engagement party, and Facebook emails notifying you of comments on your new profile...
 
 
  
Once in a while, I get introduced by people as a “social media guru.” I know they mean well when they do that; perhaps they even intend to compliment me when they say it. But that title—”social media guru”—never sat well with me. And it probably never...

 
  
Thank you to all who wrote and tweeted your deep concern for my emotional well-being following last week’s post. I can assure you I’m quite well and the post was less rant and more dramatic set-up for this week’s missive. Judging by some of your...
 
 
 
If you're simply monitoring keywords in social media to put out fires, you're missing out on...
 
  
Creating compelling subject lines is difficult, especially when you have to come up with fresh ideas every week. What’s going to get the attention of your audience? What will make them open and click? And how can you create a snappy subject line that...
 
 
All marketers strive for innovation. But only a handful of their brands have achieved the coveted status of  proprietary eponym —that is, a brand name becomes the way consumers describe an entire...
 
  
Disclaimer: I wear two hats, professionally speaking. With one hat, I write this blog and chair the MarTech conference series — both of which I try to run with a vendor-agnostic editorial viewpoint....
 
 
  
On April 8, the Montana legislature sent its new social media law to the Governor for signature and on March 23, Virginia passed legislation prohibiting an employer from requiring, requesting, or causing a current or prospective employee to disclose his...

 
  
Digiday Brands like native advertising because it makes them look like part of the website rather than an advertisement, and...

   The CMO Council’s Liz Miller thinks mobile is such a huge issue that we absolutely need to talk about it, and I couldn’t agree more. One of the reasons is that there seems to be a slight disconnect...

  

 
 
 
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