14 April 2015
 
 
 
On the same day that it announced a partnership with InsideView , Marketo also paired with Neustar, a provider of real-time information services and analytics, and Brightcove, a provider of cloud...
 
  
Photo Credit: Anthony Quintano – https://flic.kr/p/8Lycd5 When it comes down to managing an organization, managers know better than to neglect new tools. As economies are highlighted by well-informed decisions and a strong desire to increase...
 
 
  
For the past 15 to 20 years, marketers have been talking about the need to develop systems to tie every aspect of marketing together from developing marketing communications to selling products and providing after sale customer service. The problem is...

 
  
In a cluttered online space where customers are bombarded with ads, it’s no wonder that marketers and PR pros are seeking out more authentic ways to increase their visibility and retain customers. They’re turning to bloggers, subject matter experts and...

 
  
 
 
  
The Reader’s Digest Association (RDA) has struck a multi-million dollar, multi-year partnership with content discovery platform Taboola to help engage online visitors and drive users to the publisher’s network of digital properties.   RDA, which sees...
 
  
Instagram has fast become a go-to social platform for brands and Instagram's owner, Facebook, has been encouraging advertisers to embrace it as its user ranks have swelled to more than 300m. One of the ad offerings that Facebook recently rolled out on...
 
 
The Numbers Don’t Lie—Content is on the Rise, New Survey Finds There’s no question about it—content is taking its seat at the head of the marketing table. The latest market research from The...
 
 
 
 
Home furnishings retailer West Elm is one of the first brands to tap visual marketing platform Olapic’s new consumer-generated Facebook advertisements, which enables marketers to grab user photos...
 
 
  
A recent report from MediaRadar revealed that, over the course of 2014, the amount of native ads purchased by brands rose significantly. By creating advertisements that closely resemble the content...

 
 
 
 
 
LinkedIn continues its expansion as an enterprise software provider with the  launch of an employee advocacy product named Elevate . LinkedIn is the first social network to launch a software...
 
 
  
You should build links with an audience-first mindset. In other words, every single link you build should be intended for your audience. If you ever find yourself obtaining links you wouldn’t want...

 
  
Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the...
 
 
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