12 October 2017
 
 
 
   
Only a quarter of B2B marketers think their company's content marketing approach is ‘extremely’ or ‘very’ successful, according to research from the Content Marketing Institute. In its annual Content Marketing Benchmarks Budgets and Trends – North...
 
   
There’s no denying that content marketing is a hugely important part of your brand’s overall marketing strategy. No matter what kind of business you run, having great content available to your...
 
   
A new organisation is launched to promote expertise in content marketing among brands and advertising agencies Spero Patricios: Talented content professionals are hard to find As brands...
 
   
Medium has a lot to offer content marketing professionals. It’s like a content marketplace, blogging platform and social media network all in one. Many content marketers think of Medium first as a...
 
  
In a hyper-competitive, digital and increasingly automated business world, content marketing is a fundamental ingredient in differentiating your brand. The rise of technology, digital engagement...
 
   
Brandwatch, a social media monitoring company has acquired BuzzSumo, a content marketing and influencer identification platform, for an undisclosed sum. BuzzSumo never raised beyond Seed stage and...
 
 
 
  
Brief: Taylor Swift, the superstar singer with 104 million followers on Instagram , plans to test a new mobile application developed with game publisher Glu Mobile. “The Swift Life” will give fans...
 
  
Annie Granatstein, head of WP BrandStudio at the Washington Post, knows how to run a native ad team and how to turn a profit. Here, she pours out some of her important knowledge on selling native...
 
 
 
SPRINGFIELD — MGM Springfield announced the team that will oversee its marketing, advertising, and communications efforts, welcoming Sarah Moore as vice president of Marketing, Advertising & Retail...
 
   
Krug joins the firm from Polo Ralph Lauren. David Yurman has appointed Carey Krug chief marketing officer. Krug joins the jeweler from Ralph Lauren — where she worked as senior vice president of...
In the previous column about LinkedIn, I focused on methods you can use to promote your company and even your employees. Then in my next column, the topic was using LinkedIn as a research tool. For...
It has never been more hip to look casual, and celebrities have taken an active role in capitalizing on the athleisure trend, spearheading the comfort craze one tweet or Instagram post at a...
Despite the changes, SEO continues to be a key factor of any digital marketing plan. A successfully run campaign can provide a high return on investment in a way that is measurable and easy to adopt....







 
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