21 February 2017
 
 
 
  
February 21, 2017 CommPro: From Odd Couple to Power Couple: How CIOs and CMOs Can Work Better Together to Achieve Greater Digital Marketing...
 
  
Professional services company Accenture has announced its intent to acquire SinnerSchrader , the fourth largest digital marketing and advertising agency in Germany. With the acquisition, Accenture...
 
  
What comes to mind when you think of a door-to-door salesman? Or, a car salesman? I’m going to go out on a limb here and say that terms like “phony” or “artificial” come to mind. Now contrast that with something as basic as your Netflix or Amazon...
 
 
 
The choice can be even harder if you don’t have a large advertising budget, or lots of spare time. However, native advertising is simple, easy to implement and has a high success rate for small...
 
it to reach maximum effectiveness. Furthermore, if you're using CRM and marketing automation tools, you can A/B-test campaign messages against different customer segments, such as heavy users...
 
  
Estimated Reading Time: 5 minutes In the first part of this post, we discussed the production and distribution of content. Here, we’ll going to dig into how people consume your content, the desired outcomes of that consumption, and whether what it...
 
 
 
You don’t have to be an outstanding salesperson to succeed in online marketing. You just need to use available tools and work to your strengths. By doing the things you are better at and more...
 











 
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