15 June 2015
 
 
  
Bacardi has scrapped its global chief marketing officer (CMO) role as it takes a "major step forward" in bringing the company’s brand strategies closer to its markets.  The shakeup, announced today (15 June) will see Bacardi establish Centers of...
 
 
When it comes to raising awareness for important causes, the phrase "walk a mile in their shoes" may be easier said than done. Yet, oftentimes helping consumers experience issues can be the most...
 
  
Debra Berman, who left her role as chief marketing officer (CMO) of JCPenney earlier this year, has been chosen to serve as Yahoo’s first-ever senior vice president of consumer marketing. She will begin her new role on 6 July and will oversee product...
 
 
Running a small business can be completely overwhelming. It’s far too easy to spend your days...
 
  
Marketing teams persuade and captivate audiences every day. They convince people to buy everything from $160 pens to coffee beans that pass through elephants . But a CMO’s toughest sell is always his...
 
 
 
Selling via social media has become the elusive Holy Grail of marketing. A new entry claims to have found a formula to do it and presents an interesting case. Founded by previously successful tech...
 
  
Social media has become a new way to find new customers, provide support, market products, share news and even develop customer relationships. Because of the free-form nature of services like Twitter...
 
  
Social Media & SEO: Blending to Perfection Search engine optimization (SEO) and social media go hand-in-hand in today's online marketing world. There is no way to separate the two. Social media is...
 
  
Buy Buttons are being introduced into significant amounts of social media platforms Social media buy buttons could be the next frontier of mobile commerce as they quickly gain momentum on various...
 
 
 
It's not happening at the speed of light, but slowly publishers and advertisers are realising that time -- as well as clicks and shares -- is a useful metric. So it's very interesting to see...
 
 
  
Hotel RL Baltimore, via redlion.com With summer upon us, Baltimore’s tourism industry is doing what it can to attract visitors to the city after images of protests and riots dominated national...
 
 
 
by: Press Release | Knight Foundation Guardian News & Media today...
 
 
 
It’s the inspiration of new services launched this spring by Square and GoDaddy. The catalyst for NetSuite’s largest acquisition closed last week. The motivation for a monster $250 million round last...

 
 
Recommended For You Does your marketing team have the 'M-Factor'?  Jessica McGreal reveals the make-up of the perfect marketing department today The world is packed with successful teams, from football to fiction there’s strength in numbers. But...
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