26 February 2016
 
 
  
Marketing and communications holding company Omnicom Group is broadening its global PR offerings with the formation of Omnicom Public Relations Group. Karen van Bergen The new PR group will...
 
 
  
Alphabet Inc ( NASDAQ :GOOGL) Vs Facebook Inc ( NASDAQ : FB ) Mobile News Google began delivering “blazingly fast” articles to smartphones and tablets in a stepped-up challenge to Facebook to be...
 
 
Google’s Accelerated Mobile Pages (AMP) officially launched this week. AMP helps news stories load fast in mobile Google search (placing them at the top of results since page load is a prime factor...
 
 
 
  
Campaigns Rocket-Fuel Your Inbound Marketing Results! Inbound does have a lot of rinse and repeat tactics. You do have to write blogs every month, publish content regularly, optimize website pages,...
 
  
Echoing the old saying from Roy Walker of the UK game show Catchphrase "Say What You See", in this IBM ad from 1981 Paul Rand was way ahead of the emoji trend, having phonetically illustrated the IBM logo with pictograms, and even encompassing the...
 
  
New research from Eyefor Travel reveals that 60% of travel companies are now using image-based social network Instagram as part of their marketing. Facebook remains the most-used (95% of travel...
 
 
For those working in any media-related industry--whether it’s journalism, advertising, marketing, or public relations--you’ve likely encountered two buzz phrases that are often used interchangeably:...
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