14 October 2016
 
 
 
  
I love creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond Brand Awareness,” questions the actions of CMOs at organizations like Xerox, Wiley, Lithium, G2Crowd, and XOJet. And, in my recent series, I...
 
 
 
The explosion of digital advertising over the past years has caused huge problems of waste, fraud and general disengagement from traditional banner and video advertising. Native advertising has...
 
 
  
Social media was a new thing and an exciting medium long ago, which suddenly took the world by storm to such an extent that it became something that no one could afford to ignore. Social media is an...
 
 
SMMU Source: social-media-news.com You’ve given it...
 
 
  
There came a point at which my grandmother had to say “no” to any more owls. It started with the gift of a china figurine of a barn owl, perched on a mossy branch set into a wooden base. This was...
 
 
The objective in content marketing is for readers to take that Call To Action (CTA). That might be to subscribe to your newsletter, contact you for a complimentary consultation, request more...
 
  
In my opinion, virtual reality is set to become the content marketing trend for 2017.   Many of the tech giants are making a play to dominate this space. Today Sony has launched its Playstation VR, which is compatible with the existing 40m PS4s...

   By Tom Lee, Senior Partner, 451 Marketing With the whirlwind of controversy currently surrounding Wells Fargo and its newly retired CEO & President John Stumpf, it’s frighteningly possible to...
 
 
 
CHARLOTTE, N.C., Oct. 14, 2016 /PRNewswire/ -- Electrolux N.A., a global leader in home appliances, has selected VML as its lead agency for its North American business. In this move, Electrolux...
 
 
By Malathi Nayak Oct 14 ( ) - Seeking to lure American children to the healthy delights of fruit and vegetables, Walt Disney Co.'s consumer products unit and Dole Food Company Inc are launching co-branded fresh produce featuring Disney, Pixar, Star...
 
  
If you want to get the attention of new customers and hold onto current ones, social media and inbound marketing should be at the center of your marketing plan. In the past, the best way to reach a customer was to push advertisements at them, but for...
 
  
TAG Heuer has been named as the official timekeeper for Red Bull TV, in a move that supports the Swiss watchmaker’s #DontCrackUnderPressure campaign. Much of the Red Bull TV integration will...
 
 
No Photoshop tricks here, this is what the email on my wife’s iPhone looks like (although there are probably a few hundred more since I took this photo): Two things you should know: Unlike most...
 




 
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