12 November 2014
 
  
Image Credit: Ruth Reader Today AOL and the Jacobs Technion-Cornell Institute announced they’re partnering to build what they call a “Connected Experience Lab.” AOL is contributing millions of dollars to the project. Researchers in the laboratory...

 
 
The objective of this study was to benchmark the personal social media activity...
 
 
SAN MATEO, Calif. , Nov. 12, 2014 -- Marketo (NASDAQ-NMS: MKTO), the leading provider of engagement marketing software and solutions, today announced that two years since its inception, LaunchPoint...
 
  
Although mobile publishing is quickly changing the rules of journalism, newspapers have been dangerously slow to adapt. This has got to be fixed because digital natives like BuzzFeed, Circa, Mic,...



 
 
 
I am content marketing’s biggest fan.  I am content marketing’s biggest skeptic. As a fan… In May 2011 I gave a presentation to finance directors from major communications agency groups for the...

 
  
Tebow is the man when it comes to social media. His mere presence on the...
 
  
What do brands like American Express, Coca Cola, Mercedes and Neiman Marcus have in common? Even though they are all from entirely different industries, they have one thing in common; they took notice of the power of content marketing and have the wisdom...



 
 
  
The marketing industry is growing up fast. And to stay competitive, marketers are relinquishing traditional methods in favor of innovative new tools and strategies, many of which use an unbelievable amount of behavioral data to prioritize the customer...
 
  
Through a statistical analysis of more than 200 cities over more than 20 years, case studies, interviews and a literature review, the key...
 
  
Everyone wants a silver bullet for search engine marketing, but “the easy button” doesn’t exist. The sooner you stop trying to take advantage of Google’s rules and start executing an inbound...
 
 
 
Whether you've expanded your business into a new market, or simply want to help existing international customers find your site more easily, it's important to maintain your web presence in international markets. Sometimes, this can involve moving an...
 
  
It's more important than ever to have a mobile-friendly website, especially if you want to rank well in Google's results. In the last few years, Google has been communicating the need for mobile ready sites. Forward-thinkers are already reaping the...

 
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