09 May 2017
 
 
 
  
“Is Content Marketing A Scam?”– It’s a deafening headline for those who make their living by providing content strategy, development, and distribution. It’s also a valid question that actually came to the forefront of my brain last week after meeting...
 
  
Effective B2B content marketing plans have the full support of the CEO and leadership team. Here’s how you woo a skeptical CEO. Last week, we left our content maven sitting in front of a hostile CEO . He, like all CEOs, wanted to know that the content...
 
  
Content Marketing is the tool every entrepreneur should have in their marketing toolbox and use every day. It is the best tool to increase customer engagement and attracting your target audience online. However, a lot of companies from solopreneurs to...
 
  
S ociety Malaysia, the content marketing agency of IPG Mediabrands announced the appointment of Kelvin Sim as General Manager. Sim has 18 years’ experience spanning multiple industries and a...
 
 

 
 
  
Learn how to boost your email metrics to increase user...
 
 
Mother’s Day is coming up this Sunday May 14th. First off, get your Mom something nice. Second, if you haven’t got your Mother’s Day marketing strategy locked in, Twitter’s provided a few ideas to...
 
  
Amid Uber's woes, ride-share rival will focus on emotional connections The ride-share industry has run into some bumps along its path to remaking the business of transportation around the world. The...
 
 
Kawasaki Motors Corp., U.S.A. has announced the promotion of Bob O’Brien to senior marketing manager and Ken Essex to the role of public relations manager. “Bob and Ken are great members of our...
 
 
Namely, its automated marketing email capabilities - previously only available at extra cost - are now being offered gratis to all of its 15 million existing customers....





 
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