30 May 2014

Why Your Corporate Content Marketing Strategy Must Shift Up a Gear
Business 2 Community - Andrew Wilson - May 30 at 14:35 BST
SEO all-knower and the head of Google’s Webspam team Matt Cutts recently revealed another nugget of intel from inside the search engine’s Californian HQ – larger websites don’t automatically rank...

How To Come Up With Great Content Marketing Topics: 3 Lessons From The Early 1900s
Business 2 Community - Scott Aughtmon - May 29 at 17:55 BST
From Wikipedia Today I want to share some lessons with you about how to come up with content marketing topics. It’s a lesson from Edward Bok. Who is he? Edward Bok lived from October 9, 1863...

Forget Social Media Monitoring – Here Comes “Content Listening”!
Business 2 Community - Jonathan Rose - May 13 at 14:15 BST
If you have spent any time in digital marketing over the past few years, you’ll no doubt be aware of ‘social listening’ or ‘social media monitoring’. Social media monitoring has gone hand-in-hand...

PR Do's and Don'ts: A Journalist's Perspective
Business News Daily - May 30 at 14:06 BST
Entrepreneurs who are doing their own public relations should follow the same protocol as agency PR representatives when dealing with the press. Credit: Press conference image via Shutterstock ...

Using PR to Grow Your Business
B2B Marketing - Valentine .Smith - May 30 at 12:57 BST
Creating a public relations plan may seem daunting but do it right and it can help grow your brand and improve profits. The traditional model of PR relied on media such as radio, television and newspapers to spread the word and talk to potential...

Germany creating 'cyber courts' to handle social networking pr...
Daily Star - Nathan Blades - May 30 at 8:47 BST
DATA DRAIN: European users can now request Google to delete personal information [GETTY] The idea was sparked from a court ruling ordering Google — and potentially other online services — to delete links to sensitive personal information. Google has...

10 Best Media and Publishing PR Companies Ranked by toppragencies.com...
PRWeb - May 30 at 8:40 BST
toppragencies.com releases recommendations of 10 top media public relations firms for May 2014. The ten top media and publishing public relations services have been named by toppragencies.com for the...

3 Steps to Leveraging Segments with Marketing Automation
Business 2 Community - Liz O'Neill - May 30 at 13:55 BST
Marketing automation is becoming an increasingly influential tool in the content marketing space. A quarter of all B2B Fortune 500 companies use marketing automation, along with 76% of the world’s..

Social media an important platform for brand-building
Channel NewsAsia - May 30 at 15:59 BST
Mr Goldberg said: "So one of the things we asked people to tell us was which companies they thought did the best job of creating...
'Like' it or not? Social media | Author: Florence Sayers | Date: 08/05/2014 | | Issue: 86 Florence Sayers investigates reactions to Facebook's recent controversial algorithm change....
CorpComms - May 30 at 15:08 BST
Florence Sayers investigates reactions to Facebook's recent controversial algorithm changes ‘Dear Facebook, look, we need to talk. This isn’t easy to say since we’ve been together so long, but we...
The power of images Social media | Author: Emily Smart | Date: 08/05/2014 | | Issue: 86 How WaterAid became a 'Suggested User' on Instagram and increased its followers five-fold
CorpComms - May 30 at 15:08 BST
How WaterAid became a 'Suggested User' on Instagram and increased its followers five-fold Those who managed to stick to their New Year’s resolutions to get fit and lose weight will know that it...

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