29 May 2014

Creating Personas For An Awesome B2B Content Marketing Strategy
Business 2 Community - Jeff Kalter - May 29 at 13:55 BST
Are you guessing or do you know how your prospects make buying decisions? If you don’t know, don’t guess. Why? Because when you make assumptions about how your target audience makes decisions, you...

10 Content Marketing Lessons From Social Media Examiner
Business 2 Community - Steve Rayson - May 29 at 13:55 BST
I had a shock this week when testing the new content analysis reports for BuzzSumo. The reports appeared to show that content on the Social Media Examiner site was shared substantially more than...

Content marketing key for travel businesses leveraging Google
TTG ASIA - May 29 at 9:43 BST
Hannah Koh, reporting from EyeforTravel Travel Distribution Summit Asia 2014, Singapore, May 29, 2014 TRAVEL companies must begin to think of themselves as content publishers to survive ...

Hashtag journalism
Columbia Journalism Review - May 29 at 12:27 BST
The pros and cons to covering Twitter’s trending topics A hashtag made headlines again this week. #YesAllWomen was created in the wake of the Isla Vista shootings as a way for women to share their...

Guardian puts open journalism Guardian Witness platform at forefront of new mobile and tablet app
The Drum - Angela Haggerty - May 29 at 10:57 BST
The Guardian has launched a new app across mobile and tablet that puts its open journalism Guardian Witness platform at the forefront. The app is the first re-design for four years and comes amid a website design overhaul, currently being tested in...

Brand Journalism: How to Get People Talking!
Atlanta Journal And Constitution - May 29 at 9:51 BST

Walmart: Tackling climate change is not a PR stunt
Responding to Climate Change - Edward King - May 29 at 9:07 BST
Business driving grocery giant’s green ambitions, says VP, revealing new push on energy intensity targets Walmart has started to roll out a fleet of hybrid trucks to boost its logistics chart in...

10 Top Food and Beverage PR Companies Ranked by toppragencies.com for May 2014
PRWeb - May 29 at 8:37 BST
10 best food and beverage public relations firms named by toppragencies.com for May 2014. toppragencies.com has reported the May 2014 edition of the rankings of top food and beverage public relations...

Top Investor Public Relations Agencies Rankings Ranked by toppragencies.com for May 2014
PRWeb - May 29 at 8:37 BST
Best Investor Relations Companies Ratings Announced by toppragencies.com for May 2014 toppragencies.com has named the 10 top investor public relations firms supplying solutions in the PR industry for...

Hit or Miss? Heinz acts on parody social media manager's Twitter mischief
PR Week UK - May 29 at 14:36 BST
This led Heinz to respond via its real Twitter account @HeinzUK, tweeting: "Whilst we appreciate loyal Heinz Beanz fans,we also appreciate transparency. Please visit @HeinzUK, the official Twitter of Heinz UK." However, this sparked a flurry of...

5 Tips for Businesses to leverage Social Media on Weekends!
Business 2 Community - Harsh Ajmera - May 29 at 14:36 BST
Do you have a Weekend Social Media routine? As a business, you need to remember that social media is 24×7, you don’t have an off on any given day. You will see multiple articles’s mentioning the best...

Ready for Self-Driving Cars? SAP Social Media Poll Says "Yes"
Forbes.com - Susan Galer - May 29 at 14:35 BST
Never have more people been so upbeat about something that hasn’t quite happened yet. Eighty percent of the social sentiment around driverless cars is unified around one resounding message: Bring It...

Why Declining Organic Facebook Reach Is Good for Social Media Marketers
ClickZ Today - Krista Neher - May 29 at 13:39 BST
Facebook advertising and sponsored posts aren't perfect, but they are the beginning of more accountability and a focus on what really matters: great content. Over the past two years, Facebook has steadily been decreasing the organic views that pages...

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