Fostering successful CMO/CIO relationships
IT Web - Mark Walker - May 23 at 10:57 BST
CMOs must be tech-savvy. CIOs need to embrace marketing as a key player in the enterprise infrastructure. Here's how. Read in this story Mark Walker is director: Insights and Vertical Industries,...
How CRM, Marketing Automation And Inbound Marketing Optimization Software Live Together
Square 2 Marketing - Michael Lieberman - May 23 at 0:19 BST
Yesterday, I talked about how connected marketing and sales need to be in the future. I wrote about inbound marketing and inbound sales being able to provide prospects with an integrated experience....
IBM On Acquisition Spree
Seeking Alpha - Sramana Mitra - May 22 at 17:03 BST
According to Gartner's latest report on Global IT spending , economic recovery across the world is helping improve worldwide IT spending which is now projected to grow 3.2% this year to $3.8...
6 Things I Wish Someone Had Told Me Before I Built a Marketing Department
Entrepreneur.com - Chloe Gray - May 22 at 15:15 BST
Log In Join Entrepreneur Sign In with My Account My Activity Email Preferences Logout Follow Entrepreneur on FacebookFollow Entrepreneur on TwitterFollow Entrepreneur on LinkedIn | |...
Half-Day, In-Depth SEO Workshop Offered Through Content Marketing World
PR.com - Online Marketing Coach - May 23 at 10:03 BST
Seasoned online marketing professional Mike Murray will lead a half-day SEO workshop covering leads, sales and ROI on September 8 as part of a pre-conference option at Content Marketing World in...
Understanding Content Marketing In 2014
B2B Marketing - Tomas Brisk - May 23 at 8:17 BST
There is a pretty good possibility that you are already using a content marketing strategy that is integrated in the overall marketing strategy you use for your business. We need to look at this as being a vital part of inbound marketing and the majority...
3 Ways to Stay Current with Content Marketing
Business 2 Community - Carrie Majewski - May 22 at 18:55 BST
There are specific moments in time in which it’s evident that we are on the brink of a massive transformation—and that the best is really yet to come. It came over a century ago when the Wright... North 6th Agency Partners With Pacific Telecommunications Council To Expand PR And Social Media Footprint
TheStreet.com - May 23 at 13:03 BST
NEW YORK As part of the partnership, N6A will provide PTC with a range of media relations strategies and outreach geared toward securing exposure for the organization within targeted business,...
Crisis Management in Public Relations(PR)
PRLog - May 23 at 12:45 BST
- In the race to be at the top the sometimes faces some problems and these problems are the company crisis. So, crisis management is one of the most important function in the PR industry. In simple...
Public relations and advertising aren't the same thing
Baltimore Business Journal - Lisa Harlow - May 23 at 11:32 BST
Whether you are a one-person shop or leading a growing team, your small business can get a major...
Customer service key to tourism industry in social media era
Rapid City Journal - May 23 at 14:06 BST
Customer service has always been crucial to any area that depends on tourism, but the advent of social media has made it exponentially more important. With so many people having smart phones and...
Officials use social media to find outbreaks
Times Union - May 23 at 13:45 BST
New York City is using a novel way to uncover cases of food poisoning — reading Yelp restaurant reviews. Health officials found three unreported outbreaks by sifting through nearly 300,000 reviews...
7 Secrets to Growing Your Business on Social Media
Inc.com - May 23 at 13:41 BST
Social media settlements with the FTC on privacy breach
Money Life - May 23 at 12:39 BST
Almost every big player in the social media has settled with the FTC at some point over privacy issues, and most agreed to halt misrepresenting privacy protection and to establish a privacy program...
How SMEs can use social media to network
Guardian.co.uk - Alison Coleman - May 23 at 10:40 BST
Consumer engagement is the key to success for SMEs. For growing numbers, social media has become their channel of choice for connecting and interacting with their customers, but how many are getting social networking right? Often they dive straight into...
Ford's Social Media Chief Leaves the Company
Auto Evolution - Mircea Panait - May 23 at 10:18 BST
? A- A+ Scott Monty is pretty well known in the world of corporate digital communications for leading the Blue Oval's Global Digital Communications team for almost six years. However, the...
Studies shine a light on travel customers' social media engagement