22 May 2014

How To Kickstart A “Dull” Brand’s Content Marketing Strategy
Business 2 Community - David Jones - May 22 at 14:55 BST
We all know the importance and power of having a website , and depending on how far reaching or great an impact your brand has, you’ll even need a mobile app. If you don’t at least have a website,...

Context Marketing Revealed to Be the Real Success Factor Behind Content Marketing in New Article by Fannit.com
PRWeb - May 22 at 11:07 BST
A new article by Fannit.com reveals that context marketing is the real key to success in a content marketing strategy and explains how to successfully implement it. “Every marketer knows the three...

A compelling case for content marketing
The Media Online - Robyn Daly - May 22 at 8:38 BST
Of all the marketing terms searched for on Google, ‘content marketing’ comes out tops. Here are four reasons why marketers care so much about it. We’re overwrought by marketing messages. They...

Top 10 Content Marketing Tips in the Universe [Slideshow]
Atlanta Journal And Constitution - May 22 at 1:11 BST

4 Simple Ways Retailers & e-Retailer can use Mobile to Increase Sales
The Marketing Site - May 22 at 10:33 BST
22 May 2014 If youre spending more time, effort, and money trying in vain to get customers to open and respond to your emails, then its time you look more closely into the power of personalized...

Flick the switch from email marketing to marketing automation - 12/06/2014
Place North West - May 21 at 21:15 BST
You know it, we know it; email marketing is fast losing its mojo - and...

Best-Practices for Selecting Content Marketing Software
MarketingProfs.com - May 21 at 17:19 BST
At least 110 vendors are currently selling content marketing software—not including dedicated solutions for things such as email, marketing automation, content management, digital asset management,...

FIve Ways PR Pros Can Help Clients Benefit From Yesterday’s Google Panda 4.0 Update
Business 2 Community - Carrie Morgan - May 22 at 3:55 BST
Yesterday, Google launched its newest Panda (4.0) update , along with an update to their Payday Loan Algorithm (hilarious name!). Two major updates in one week. Yikes. It may take a bit of time for...

Are We On the Record? 5 PR Tips to Avoid Journalism’s “Gotcha by Default” Trend
Bulldog Reporter - May 22 at 3:23 BST
By Brian Pittman In today’s wireless world, all it takes is a chip on your shoulder and an Internet connection to become a muckraking “investigative” journalist. In fact,  any media exchange these...

Steve Jobs’ Rules for Public Relations
Slate Magazine - Erik Sherman - May 21 at 21:05 BST
Sign In Sign Up Search A blog about business and economics. He knew which questions to answer. Photo by John MacDougall/AFP/ This story originally appear on Inc. Steve Jobs, the late Apple...
Fixing the PR Problems at the New York Times and GM
Bloomberg - May 21 at 20:51 BST
May 21 (Bloomberg) -- Harvard's Robert Kaplan, former vice chairman of Goldman Sachs, discusses Jill Abramson's abrupt New York Times departure and GM's recall nightmare with Trish Regan on Bloomberg... High-Income Baby Boomers Still Spending Lots of Time Watching TV and Reading Newspapers and Magazines, Social Media Commands More Attention From Gen Xers and Millennials
Market Wire - May 22 at 14:36 BST

IBM: less than 10% of organisations believe legacy IT can address mobile, cloud, big data and social media boom
Out-Law.com - May 22 at 13:49 BST
IBM surveyed 750 technology executives, including chief technology officers and chief information officers, based in 18 countries and working across 19 different industries. It found that 70% of...

The six deadly sins of businesses on social media
Online Social Media - May 22 at 13:34 BST
You’ve made another social media marketing foible. How did you make this mistake again? Many of the mistakes we make in social media are simple errors. Sometimes, it’s a simple matter of not paying...

7 ways to use social media to get work done
PC World - Christopher Null - May 22 at 11:33 BST
Social media has a reputation—well deserved, we should note—for being a bit of a waste of time. Case in point: A 2012 survey from Salary.com found that 64 percent of employees visited non-work...

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