19 May 2014

EBay Billionaire’s Formation of Watchdog Journalism Site Raises Questions
Chronicle of Philanthropy - Michael Anft - May 19 at 2:52 BST
By As several of the nation’s billionaires use their dollars, philanthropic and otherwise, to...

How Social 'Listening' Enables Real-Time Marketing
Forbes.com - John Foley - May 16 at 14:14 BST
Companies have long tried to build strong customer relationships through well honed marketing programs. The challenge is that the playing field keeps changing—trends shift, new technologies emerge,...

Even Nonprofits Need Content Marketing
Business 2 Community - Amanda Clark - May 19 at 13:56 BST
Lately there has been a lot of buzz over the concept of philanthrocapitalism , which basically suggests that the best way for a nonprofit to make a real impact is for it to be run like any other...

Data: the content marketing silver bullet
Biz Community - May 19 at 9:57 BST
Smartphones, tablets, PDAs - almost everyone, everywhere, has access to online content. Besides by-the-minute status updates, this access also means data - lots of it. Data that reveals exactly what...

30 Content Marketing Lessons From The New York Times Innovation Report
Business 2 Community - Marko Saric - May 17 at 17:35 BST
The leaked New York Times Innovation Report reviews the publication’s digital strategy, asks big questions and recommends steps to take to keep up with the shifting digital landscape on the content...

Is Jimmy Fallon the King of Content Marketing?
JD Supra - JD Supra Perspectives - May 16 at 20:45 BST
Jimmy Fallon, the king of content marketing? I think he is, yes, and that's without even having seen his Tonight Show on television. Let me be clear: I've seen plenty of Fallon's hilarious work...

Social Media Newsfeed: Facebook Building Snapchat Rival? | Mobile and Social Media Ads
Social Times - Tim Sohn - May 19 at 14:07 BST
Click here to receive the Morning Social Media Newsfeed via email. Facebook Reportedly Building Snapchat Rival Called Slingshot (CNET) After Facebook’s failed bid to acquire Snapchat, the social...

Social Media Plays a Role in Lead Generation for Outbound Sales
TMC Net - May 19 at 13:36 BST
When social media first emerged as a powerful communications tool, many people were confident that it was firmly on the side of personal life, never to become a driver in marketing. After all, social...

Brand Loyalty in the Age of Social Media (Part I)
Terrapinn - May 19 at 4:38 BST
Written by lizhen on May 15, 2014 in Customer Engagement , Featured on App , Loyalty & CRM , Social media with 0 Comments ...

US Navy seeks PR help for national recruiting
PR Week UK - May 19 at 12:27 BST
PHILADELPHIA: The US Navy is seeking national PR and marketing assistance in support of its recruiting program. The US Navy is searching for full-service advertising and marketing services to...

Twitter Mute Guidance: PR Tips to Avoid the Twitter Mute Button
CommPro.biz - May 19 at 5:44 BST
in PR Technology & Tools , Public Relations , Social Media , Social Media PR | 0 comments By Thomas Becktold, Senior Vice President, Global Marketing,  Business Wire Clearing the digital...

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