15 May 2014

How to get to grips with online content marketing
Marketing Tech - Andrew Goode - May 15 at 14:49 BST
If the advertising industry were a political party, its slogan would be “ROI, ROI, ROI”. Over the past ten years, the growth of pull-based marketing tactics has rocketed. Content marketing is...

Modular Content: Creative Repurposing For Content Marketing
CMO.com - May 15 at 14:18 BST
NewsInsightCMO ExclusivesAdobe Digital IndexCMO InsiderInterviewsSlide ShowsEvents OnlineTraditionalEmergingToolsBrandingLifecycleResearchAnalysisStrategyManagement Insight/ Branding &...

Success Gap: 2 Reasons Behind Content Marketing Failure
Inc.com - Aaron Aders - May 15 at 13:04 BST
Here are two reasons why there's such a large gap between content marketing practice and content marketing successes? Here are just a couple reasons. According to a recent report by the Content...

The Great Social Media Bait And Switch
CMO.com - May 15 at 14:55 BST
CMO Exclusives | CEO, IQ Agency Board Chair, Society of Digital Agencies Topics Brands are either hip-deep in social media or in the process of getting there. At the center of it all, of...

Social Media Newsfeed: Mark Zuckerberg Turns 30 | Social Media Reaction to Jill Abramson Firing
Social Times - Tim Sohn - May 15 at 14:23 BST
Click here to receive the Morning Social Media Newsfeed via email. Facebook’s Mark Zuckerberg Turns 30 ( USA Today ) It’s the most meme-tastic, listicled, socially buzzworthy birthday to hit the...

Marketers Should Never Forget Those Three Magic Words
CMO.com - May 15 at 11:33 BST
Don’t throw a full bowl of yogurt. Don’t sit on the dog. Don’t eat the clumps of pollen stuck to the heel of your shoe. Don’t get mad when total strangers deflect your attempts to poke their belly...

Five Steps to Selecting a Marketing Automation Platform
Advertising Age - adageeditor@adage.com - May 14 at 23:10 BST
At the beginning of the year, we decided to invest in a marketing automation platform to tie our front-end sales engine together with our overall marketing efforts. Purchasing a marketing automation...

Marketing Automation Quick Win: Lead Scoring
Business 2 Community - Bill Cozadd - May 14 at 22:15 BST
This is a brief intro to what lead scoring is and why you should do it. If you are already using lead scoring, I suggest you read 5 Reasons You Need a Lead Score Refresh . If you are using...

Marriott Rewards Launches Social Media Points Plan
Skift - Dennis Schaal, Skift - May 15 at 12:08 BST
The Marriott Marquis Times Square Facebook page has more than 18,000 "likes," but now Marriott Rewards is handing out points to people who like the page and other Marriott properties. / Marriott...

2015 Toyota Camry social media marketing
Online Social Media - May 15 at 12:05 BST
The all-new 2015 Toyota Camry will be releasing this fall and social media marketing will be fierce upon release. Toyota is already very popular on social networking sites and the last time the new...

Pharma gets social: Pfizer and AstraZeneca in pharma’s biggest ever social media explosion?
pharmaphorum - May 15 at 11:13 BST
Daniel Ghinn explores the buzz of social media around the Pfizer / AstraZeneca news story. The huge volume of social media activity around the story, as it has been breaking, has begun to influence...

How to Keep Customers Engaged Through Social Media
BusinessWeek - May 15 at 8:57 BST
May 15 (Bloomberg) –- Dunnhumby Founder Edwina Dunn...

Marketing Automation Best Practices: Intermediate Level
ClickZ Today - Mathew Sweezey - May 15 at 15:15 BST
A look at the best marketing automation practices for those who understand the basics of stage-based marketing and are ready to take their automated marketing to the next level. One of the best...

Is Email Marketing Relevant to Your Business?
AllVoices - May 15 at 12:19 BST
In the face of rapidly advancing modern technology, the 21st century entrepreneur is expected to manage marketing assets wisely starting with his website as the hub of his Internet marketing...

Two Sides of a Coin: Social vs. Traditional Marketing Automation: Part 3
Business 2 Community - Satya Krishnaswamy - May 14 at 21:15 BST
In the first post of this series, I had started the hike by summarizing the key differences between Social and Traditional Marketing Automation. As the title of this series suggests, we believe that...


 

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