12 May 2014

 



SEATTLE, WA--(Marketwired - May 12, 2014) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today its Chairman and CEO...

Behind The Brand: Why Caterpillar Went From Conservative To Buzz-Building Content Marketing
Fast Company - Jeff Beer - May 12 at 14:48 BST
Even if you don't know the difference between a backhoe and a bulldozer, chances are you've heard of Caterpillar. Formed out of the 1925 merger between the C.L. Best Tractor Company and Holt...

Why You Should Care About LinkedIn's Content Marketing Score
Fast Company - Eric Schiffer - May 11 at 17:21 BST
The key to killing it on LinkedIn is undoubtedly content, something that LinkedIn recently confirmed with its unveiling of the Content Marketing Score . Back in 2012, LinkedIn, the social media...

The Stage Is Set for Data-Driven Content Marketing
Association of National Advertisers - May 11 at 6:13 BST
In this presentation, representatives of content...

6 Ways to Get the Most Out of Your Search Marketing Agency
Search Engine Watch - Andrew Delamarter - May 12 at 14:44 BST
You've hired experts to handle your search marketing. Here's how clients can keep their relationship with their search agency strong and successful. Working with a search marketing agency is a...

Leveraging Data to Drive Personalized Marketing
Destination CRM - Peter Chase - May 12 at 14:39 BST
Marketing efforts are no longer about pitching products; there is a major shift toward adding value through relevant, personalized marketing initiatives. As the role of the CMO continues to expand...

How Should CMO’s Evaluate Marketing Automation Vendors?
CRM Guru - Vince Koehler - May 12 at 3:54 BST
CMO’s are on a crusade to increase marketing contribution to revenue. Lead Generation is the path and their Marketing Automation system is the engine. However, 75% of CMO’s are not accomplishing what...

Starbucks Coffee Brand Extends Zeno PR Mandate For UK Launch
Holmes Report - May 12 at 12:11 BST
LONDON—Seattle's Best Coffee (SBC) has extended Zeno Group's PR remit beyond the US, as the Starbucks brand launches in the UK. SBC's UK launch is being viewed as an attempt...
The deeper meaning behind Oracle's rejection of social media #Oracle #socbiz
Real Story Group - May 12 at 15:21 BST
12-May-2014 All companies have personalities. Software companies tend to have strong personalities, typically imprinted by a type-A founder. No firm illustrates this more than Oracle. When it...

Looking for a bounce in Social Media
Business News Network - May 12 at 15:14 BST
Share With Your Network Video Navigation Video Search May 12, 2014 Play A fast-paced look at overnight developments and breaking business news affecting today's...

The emergence of real-time video on social media
E-Consultancy.com - Ben Davis - May 12 at 15:05 BST
Amplification has been a big word in social media for over a year now and Twitter's Amplify product allows advertisers and broadcasters to push photos and video through Twitter Cards. Facebook has...

14 Tips How Social Media Can Drive More Traffic To Your Website
Business 2 Community - Jennifer Barry - May 12 at 14:56 BST
The latest changes to Google’s search algorithms have marketers and web designers scrambling to devise new ways to boost SEO results. If your company is currently struggling to climb the search...

Five companies using social media in unexpected ways
Online Social Media - May 12 at 14:16 BST
Dell, Morton’s, Unisys, KLM and ABC are five of the best companies rocking social media, and they have some unexpected ways to engage its customers. Social media networks such as Twitter and...

Social Media Newsfeed: Gmail Overhaul | Trading Finals for Retweets
Social Times - Tim Sohn - May 12 at 13:26 BST
Click here to receive the Morning Social Media Newsfeed via email. Google Appears to Be Testing a Stunning Gmail Overhaul That Puts the Focus Solely on Email (The Next Web) Google is constantly...

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