30 June 2014

Social Media Marketing and Content Marketing, What’s the Difference?
Business 2 Community - Dave Auten - Jun 30 at 18:35 BST
Marketing jargon is enough to drive anyone mad these days. Marketers themselves are hard pressed to keep up with their own latest lingo. One such confusing example is defining the difference between...

 

Lincoln Launches MKC Content Marketing Campaign

Auto Sphere - Jack Kazmierski - Jun 30 at 5:21 BST
The all-new 2015 Lincoln MKC Photo: Lincoln Lincoln spreads the news about the 2015 MKC through an innovative online campaign. Lincoln is going beyond the printed page and billboards to spread...

 

How to Use a Blog as the Cornerstone of Your Content Marketing
Business 2 Community - Richard Barker - Jun 30 at 3:56 BST
Content marketing seems to be the buzzword thrown around a lot by businesses today. Everywhere you turn, experts state that you must use content to build your brand. Well, that is great and all,...

 

The Third Screen: Extending Content Marketing to Optimize the Mobile Experience 
Springboard Public Relations - Jun 28 at 15:49 BST
Engagement is key when it comes to content marketing. A recent  study  from eConsultancy showed that marketers believe content marketing is the top priority for 2014. They are focusing on social...

 

Kickstarter bets on bringing the slow European model of journalism to the U.S.
American Press Institute - Published 06/30/14 8:39 am - Jun 30 at 17:47 BST
Fast Company Entrepreneurial reporters in the U.S. are turning to a 250-year-old European reporting model: the co-op. News cooperatives have long thrived in Europe — in Italy, Switzerland,...

 

PR Insider: Making the Jump from Journalism to PR
PRandMarketingnetwork - Pat Fitzgibbons - Jun 30 at 17:12 BST
When I decided to make the jump from my professional home of almost 20 years – journalism – into the unknown realm of public relations, I had a long conversation with a former editor and mentor about...

 

Journalism is not a covert operation
Minneapolis Star Tribune - resize text - Jun 30 at 16:29 BST
This blog went quiet last week while I was attending the 2014 Investigative Reporters and Editors annual conference in San Francisco. The gathering of 1,600 journalists from 40 countries to a hotel...

 

Google finally shuts down its first social network, Orkut
Venturebeat - Harrison Weber - Jun 30 at 16:28 BST
Image Credit: Google Today Google  announced the demise of its “first foray into social networking,” Orkut. In a blog post, the firm shared today that  Orkut will shut down on September 30. Users...

 

Texas Company Creates Marketing Automation Platform - Helps Businesses Increase Twitter Leads
TickerTech.com - Jun 30 at 11:02 BST
/PRNewswire/ -- Marketing automation has long been touted as an ideal solution for business operators to significantly improve the effectiveness of their marketing efforts. HipLogiq, developer of the...

 

Smartphones Are Transforming the Way Marketers Generate and Manage Leads
Business 2 Community - Blair Symes - Jun 29 at 16:55 BST
Everyone today has a smartphone. And it’s forcing a shift in lead generation similar to what marketers experienced the last two decades with the Internet. The Internet forced marketers to go...

 

Social media users react to SCOTUS Hobby Lobby ruling
Examiner.com - Meredith Danner, News Examiner - Jun 30 at 19:29 BST
The decision was handed down only a few hours ago, but Monday marked a big day in politics, as the Supreme Court has ruled in favor of Hobby Lobby after the company sued on religious grounds to be...

 

Social Media Customer Service: Four Rules You Need To Know
Forbes.com - Micah Solomon - Jun 30 at 18:13 BST
When feedback comes streaming in through social media about your customer service, about your brand, your customer experience, and your product, these four principles will help. 1. Social media...

 

Wimbledon Boosts Social Media Monitoring With IBM SoftLayer
TechWeekEurope UK - Read my other posts - Jun 30 at 17:24 BST
IBM is marking the 25 th anniversary of its partnership with Wimbledon by promising to bring fans closer to the tennis tournament than ever before through the use of SoftLayer cloud technology to...

 

Happy 2014 Social Media Day!
Mashable - Ryan Lytle - Jun 30 at 16:19 BST
UTC [embedded content] Happy Social Media Day from all of us at Mashable . This year marks the fifth-annual global celebration , and it's gearing up to be one of the largest yet, with...

 

Traditional PR still drives bookings<

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