03 June 2014

22 Execs Who Get Content Marketing
CMO.com - Jun 3 at 14:03 BST
When content marketing first exploded in popularity, its growth was so fast that it was initially difficult to determine the extent of the payoff. However, most people were in agreement...

 

Four Steps to Social Media Marketing Success
Business 2 Community - Dave Wheeler - Jun 3 at 14:55 BST
Whether you’re gathering “likes” on Facebook, hashtagging on Twitter, or networking on LinkedIn, you likely have an idea of just how expansive and complex social media can be—and that complexity only...

 

Evolve IMG Wins the 2014 Sports Emmy Award for Outstanding Journalism
Consumer Electronics Net - Jun 3 at 15:05 BST
For the Second Consecutive Year, Creative Team at Evolve Recognized for their Work with ESPN June 03, 2014 -- DMN Newswire--2014-6-3-- Evolve IMG (www.evolveimg.com), a boutique creative...

 

Exclusive: Sharyl Attkisson on Journalism's Very Dangerous Trend
Heritage Foundation - Jun 3 at 7:04 BST
[embedded content] Sharyl Attkisson, an award-winning investigative reporter who resigned from CBS News earlier this year , says the news media are heading down a dangerous path with attempts to...


Lead Liaison to Offer Text Messaging Automation
Virtual Strategy Magazine - Jun 3 at 8:15 BST
Automated text messaging via Twilio technology creates new possibilities for responsive marketing. Allen, TX (PRWEB) June 03, 2014 Lead Liaison, a sales and marketing automation solutions...

 

GTCR Canyon Holdings Announces Intent to Combine Cision and Vocus, Inc.
CNBC - Jun 2 at 17:05 BST
Combination to Create Premier Global PR and Marketing Cloud Company CHICAGO--(BUSINESS WIRE)-- GTCR Canyon Holdings, an affiliate of GTCR, today announced its intent to form a premier global...


Higher Education Marketing Becomes A HubSpot Certified Agency Partner
PRWeb - Jun 3 at 14:21 BST
HubSpot's integrated inbound marketing software platform enhances HEM's data-driven student recruitment solutions. Higher Education Marketing (HEM) is pleased to announce that it has joined the...

 

Could the Cover Oregon Fiasco Be a PR Nightmare for Oracle Corporation?
Daily Finance - Tim Brugger, The Motley Fool - Jun 3 at 14:45 BST
The long, drawn-out battle between one of the leading software and cloud computing providers on the planet, $185.9 billion in market capitalization Oracle , and the governmental resources of the...

Can Public Relations Be Automated?
Business 2 Community - Carrie Morgan - Jun 3 at 14:39 BST
The busier we get, the more tempting automation looks. Like my coffeemaker scheduled to start a pot of coffee at the exact same time my alarm clock starts buzzing, blending a certain amount of it...

 

Ethics as Part of the PR Decision-Making Process
PRandMarketingnetwork - Emmanuel Tchividjian - Jun 2 at 22:05 BST
It is critical that PR professionals talk more about ethics in order to be effective in trying to implement its values...


Social Media's Control-Alt-Delete Moment
Forbes.com - Chris Perry - Jun 3 at 13:34 BST
Social, we hardly knew you. Over a decade ago, a cottage industry formed that upended 20th-century business, public discussion and mass marketing practices. The seismic force was the embrace and...

 

HootSuite rebrands to reflect the serious side of social media
The Drum - Jennifer Faull - Jun 3 at 13:27 BST
HootSuite has undergone a rebrand, with Owly, the brand mascot, being given a more serious image in an effort to reflect how social media has matured. Speaking to The Drum, VP of marketing Dee-Anne McPherson the rebrand was part of a move to represent...

 

Social Media Newsfeed: Apple Developers Conference | Google+ for iOS
Social Times - Tim Sohn - Jun 3 at 13:26 BST
 Click here to receive the Morning Social Media Newsfeed via email. Apple Introduces New Features on iOS 8 (Re/code) Apple used its annual developers conference to show where it is going next...

 

Recruiting with Social Media
Recruitment Buzz - Nathan Kitto - Jun 3 at 12:11 BST
93% of organisations are actively using social media in their recruitment process. This shift from paper to digital means recruiters are having to come up with new , interesting and relevant ways to...

 

Jocelyn Allen To Lead General Motors New Marketing/Communications Diversity Center
Michigan Chronicle - AJ Williams, Chronicle Web Editor - Jun 3 at 15:17 BST
In an ongoing effort to improve diversity and multi-cultural marketing efforts, General Motors has announced its establishment of a Marketing/Communications Diversity Center of Excellence led by...

 

June 3, 2014: Doritos Creates ‘Golden Chip’ Contest, Win Lunch with Warren Buffett, Trends in World Cup Marketing
BizBash - Jun 3 at 15:02 BST
7:53 AM EDT 1. DORITOS CREATES ‘GOLDEN CHIP’ CONTEST: Doritos has hidden more than 3,100 gold-plated chips in b

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