24 June 2014

U.S. companies spent $5.1 billion in social media advertising in 2013, but Americans aren't listening
The Week Magazine - ByJohn Aziz - Jun 24 at 18:21 BST
Social media is pretty huge. Each day Facebook users post 4.75 billion items of content. Twitter users send 400 million tweets. Instagram users like 1.2 billion photos and YouTube users watch 4...

 

Social media has replaced TV advertising at core of Johnson & Johnson marketing strategy, says worldwide chair Sandra Peterson
The Drum - Angela Haggerty - Jun 24 at 16:35 BST
Health and pharmaceutical brand Johnson & Johnson has “fundamentally changed” its approach to marketing to incorporate social at the heart, according to group worldwide chairman Sandra Peterson, and agencies must keep up with pace of change. Speaking...

 

Social Media on Mobile Phones Surges with Young Consumers, Especially on iPhones
Finwin - Jun 24 at 13:36 BST
06/24 07:30 CDT Social Media on Mobile Phones Surges with Young Consumers, Especially on iPhonesTemkin Group's third annual Social Media Benchmark examines 10,000 U.S. Consumers WABAN, Mass.,...

 

Social media and big data come into play
Financial Times - Jun 24 at 12:59 BST
ft.com June 24, 2014 11:37 am By Maija Palmer You have viewed your allowance of free...


Walmart Takes On The New York Times With Creative PR Tactic
Business 2 Community - Arik Hanson - Jun 24 at 18:35 BST
Opinion pages. In some cases, they’re a fantastic tool in the PR toolbox. In other cases, they can be a PITA as columnists and community leaders skewer brands who are frequent (and easy) targets....

 

The 5 Secret Ingredients Needed to Build a Great PR Team
Entrepreneur.com - Jun 24 at 15:31 BST
Whether you are a Fortune 500 company or a startup working out the basement, every business has a story to tell. When a company is ready to create and tell its story, it is essential to have a...

 

Ten Top Lifestyle Public Relations Agencies Announced in June 2014 by...
PRWeb - Jun 24 at 8:08 BST
Best lifestyle PR companies rankings named by toppragencies.com for June 2014. toppragencies.com has named the 10 top lifestyle public relations firms providing solutions in the public relations...

 

Nickelodeon Brings Its Animated Shorts Program to San Diego Comic-Con with Open Call for Original Pr
Yahoo! Finance - Jun 23 at 18:11 BST
BURBANK, Calif.--(BUSINESS WIRE)-- Continuing its mission to open its doors to more creative talent than ever before, Nickelodeon for the first time will hold an open call for original animated...

 

Traditional Marketing Campaigns Can Help Drive Inbound Strategy for Sales
ClickZ Today - Kevin Miller - Jun 24 at 13:07 BST
Webinars are a great example of how marketers can take traditional campaigns and transform them into something sales can use in the inbound marketing process. As inbound marketing strategies continue to mature and evolve around various social...

 

CNN to Research Drone Use in Journalism
Rediff Realtime News - Jun 24 at 8:44 BST
CNN said Monday it was launching a research project with the Georgia Institute of Technology on how drones could be used for newsgathering...

 

Video: How Virgin Atlantic Approaches Content Marketing
EyeForTravel.com - Jun 24 at 1:01 BST
In this insightful video presentation, Simon Bradley, VP Marketing, Virgin Atlantic Airways, discusses how content marketing is a...

 

Propel Your Content Marketing to New Levels
Huffington Post - Scott MacFarland - Jun 23 at 22:07 BST
If you are engaging in content marketing for your business, you obviously know how important it is. As marketers, we are hardwired to be great content producers and also understand the tools and...

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