20 June 2014

LinkedIn Ups Content Marketing Efforts, 'Forbes,' 'Inc' Top Influential Brand Rankings
Media Post - Mark Walsh -
Forbes, the World Economic Forum and Inc. Magazine top the list of the 10 most influential brands on LinkedIn, according to the professional networking site. The ranking is derived from a content...

 

Why Animated GIFs Belong in Your Content Marketing Mix
Business 2 Community - Andrew J. Coate -
Twitter just announced they’ll allow animated GIFs on Twitter.com, iPhone, and Android. The news was met with joyous, GIF-filled applause from tech blogs, teens, and social media marketers far and...

 

VH1 and Republic Records Use Social Media To "Make A Band Famous"
Forbes.com - Hugh McIntyre -
Last week, VH1 and Republic Records held the “Make A Band Famous” campaign, which chose a new star for the network to feature in upcoming spots and added a band to Republic’s growing roster. The...

 

5 Which Social Media Accounts Really Matter and Why
Entrepreneur.com - Jun 20 at 5:59 BST
I think social media is really important. I doubt anyone would argue with me about that. But social media is also misunderstood in some ways. One of those misunderstandings is  which social media...

 

The Death of Social Media Publishing (As We Know It)
Business 2 Community - Guillaume Decugis - Jun 20 at 4:55 BST
Earlier this month, Facebook  dropped a bombshell  by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP...

 

Social media is important for journos but let’s keep things in proportion
EIN News - Jun 20 at 0:13 BST
Today - 22:09 GMT Journalists now face constant temptation by numbers. Each piece offers...

 

toppragencies.com Releases June 2014 Rankings of Ten Best Political PR Firms
Financial Content - Jun 20 at 8:04 BST
PRWeb The independent authority on PR, toppragencies.com, has announced the ten best political public relations agencies in the June 2014 edition of the recommendations released online. Businesses...

 

The PR Industry’s Cannes-undrum: Why Can’t We Win, And Why Does It Matter?
Holmes Report - Paul Holmes -
So congratulations, first of all, to Edelman, which became the first public relations agency to get its name of the Grand Prix PR Lion since Cannes added the category six years ago. “ The Scarecrow”...

 

Measure Your PR With Real Numbers
PRWeb - Stacey Miller -
Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social media mentions. Some of these techniques have been less than useful; clips...

 

Supreme Court unanimously restricts software patents. Here are 2 odd patents on the chopping block
Venturebeat - Gregory Ferenstein -
Image Credit: Flickr User eirikso The Supreme Court unanimously declared that “abstract” software patents are no longer legally kosher. “Merely requiring generic computer implementation fails to...

 

Twitter buys SnappyTV to beef up its arsenal of TV-focused ad tools
Venturebeat - Tom Cheredar -
Content: Check out this article! http://venturebeat.com/2014/06/19/twitter-buys-snappytv/ Your Name: Your Email: Send me a copy of this email Invalid Captcha, please re-enter How can you...

 

Why the National Journal Is Doubling Down on Long-Form Journalism
Editor & Publisher - by: Lucia Moses -
| Digiday As most publishers have embraced the snackable content...

 

AOL : UM and AOL Partner to Launch First Real-Time Marketing Platform
4 Traders - Jun 20 at 16:17 BST
Platform Will Help UM Clients Own "Moments" With a Message That Matters Most to Consumers New York, NY -June 20, 2014 - UM, a division of IPG Mediabrands, and AOL Platforms, a division of...

 

Cannes Lions Day Five: Unilever marketing boss warns industry's 'out of touch’ brand managers
Net Imperative - Jun 20 at 16:12 BST
Speaking at the #BrightFuture segment of the day, Weed said talked about the shift from “marketing to people”, to “marketing with people”. He also discussed the problem of a “lost generation of...

 

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