02 June 2014

How to Develop a Content Marketing Process for Your Team
Business 2 Community - Kayla Matthews - Jun 2 at 13:55 BST
Original, engaging content is key nowadays in any marketing plan. But developing that content, targeting an audience, and achieving a return on your investment takes work. It’s not something any...

 

Content Marketing – The Only Marketing That’s Left
Business 2 Community - Jacky Tan - Jun 2 at 6:55 BST
Renowned marketing author, Seth Godin, once said - “[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers the resources to believe you is new...

 

Social Networking Giant Twitter and Online Deals Upstart LiveDeal Join Competitive Index Wars
Nasdaq - Jun 2 at 14:06 BST
NEW YORK, NY -- (Marketwired) -- 06/02/14 -- Last Friday it became official for two tech companies that joined the index wars as additions to the Morgan Stanley Capital International (MSCI) global...

 

Introducing Voycee, the First History-Free Social Media Network
PRWeb - Jun 2 at 14:04 BST
Voycee is a brand new history-free social network dedicated to protecting its users’ privacy. The new social network Voycee (http://www.voycee.me) gives users the ability to share and follow status...

 

6 Ways Social Media Can Drive Customer Experience
Business 2 Community - Dan Newman - Jun 2 at 13:36 BST
We all know the statistic in one way, shape or form: It costs five, six or even seven times more to acquire a new customer than it does to retain one. While the actual cost difference between...

 

PR Giant Edelman Acquires Swedish Creative Agency Deportivo
Advertising Age - abruell@adage.com - Jun 2 at 12:20 BST
Matt Harrington, global chief operating officer at Edelman Edelman has made its largest non-PR investment yet with the acquisition of Stockholm-based creative shop Deportivo , the company said....

 

Top Public Relations Firms Recommendations Announced by toppragencies.com for June 2014
PRWeb - Jun 2 at 8:25 BST
Ten best PR companies named in June 2014 by toppragencies.com. The independent authority on public relations, toppragencies.com, has named their ratings of the 10 top PR agencies in the PR industry...

 

The Art of Business-Naming—4 Factors to Weigh for Maximum PR and Marketing Impact
Bulldog Reporter - Jun 2 at 5:31 BST
By Matt Baron, Founder, Inside Edge: Public Relations & Media Services When it comes to your business—or that of a client who is in the midst of launching or re-branding its business—what's in a...

 

Business Marketing Association Conference: Marketers Should Make Customers the Hero
CRM Guru - David Raab - Jun 2 at 5:15 BST
I may have to start attending only conferences on the West Coast, since the trip home from closer locations doesn't take enough time for me to write up a summary. I’m drafting this on the way back...

 

2 Examples of Marketing Automation and Content Marketing Working Together
Business 2 Community - Anne Murphy - May 30 at 20:55 BST
Despite what you may have heard from click-bait headlines around the web, email marketing is far from dead. With the support of technology like marketing automation and CRM software—two essential...

 

Manhunt underway for San Francisco PR consultant
PR Week UK - Jun 2 at 13:31 BST
Former San Francisco PR, marketing consultant subject of nationwide manhunt The FBI is searching for Ryan Chamberlain, described by SFGate.com as having "worked in public relations for several Bay Area tech, apparel, and marketing companies ," after...

 

3 Steps to Leveraging Segments with Marketing Automation
Business 2 Community - Liz O'Neill - May 30 at 13:55 BST
Marketing automation is becoming an increasingly influential tool in the content marketing space. A quarter of all B2B Fortune 500 companies use marketing automation, along with 76% of the world’s...

 

Cloud For The Feds -- Salesforce Obtains Federal Certification
Forbes.com - Ben Kepes - Jun 1 at 22:19 BST
Yesterday it was the news that former bitter rivals, Salesforce and Microsoft , has found new love and respect and had entered into a broad-ranging partnership. Today Salesforce scored another coup...

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