16 June 2014

Suncorp appoints content marketing consultancy to deliver Business Insurance Hub
CMO - Jun 16 at 4:11 BST
Suncorp has appointed content marketing agency, Edge, to help produce its content marketing offering, Business Insurance Hub. Under the agreement, Edge is working with insurance experts from across...

 

Take a Cue From 'Game of Thrones' in Content Marketing
Entrepreneur.com - Jun 15 at 19:10 BST
In Game of Thrones , everything comes down to a power struggle. With warring families, even siblings at odds, and clashing loyalties, the clamor for power takes center stage in the books and HBO...

 

Harnessing The Energy Of Social Media Marketing To Jettison Your Company
Canon-McMillan Patch - Jun 16 at 14:53 BST
Social media sites began out as areas exactly where men and women could chat about their day or post funny images or household photos. Although this nonetheless applies, these social sites have...

 

10 gorgeous examples of social media creative for Twitter
E-Consultancy.com - David Moth - Jun 16 at 13:56 BST
Twitter is a great medium for creativity. Just ask our own social media manager Matt Owen . One useful tactic is embedding an image, which allow brands to grab extra space in their followers’ feeds. You won’t have failed to notice that Twitter...

 

Global Traveler Increases Social Media Presence
PRWeb - Jun 16 at 8:09 BST
Leading travel magazine can be found on Facebook, LinkedIn, and more. Global Traveler, the only AAM-audited magazine for business and luxury travelers, can now be followed on six social media...

 

Social Media Best Practices in travel: Facebook
Ehotelier.com - Jun 16 at 7:50 BST
Despite of the controversy around tweaks and changes in its newsfeed algorithm, there is no doubt that Facebook remains the king of the social media sphere. And while teenagers are less active...

 

Marketing to Millennials: Millennial Shoppers Trust Social Media More but Branch Out Beyond Facebook
Individual.com - Jun 16 at 6:23 BST
Millennial shoppers (born 1982 or later) are increasingly looking beyond Facebook and turning to other social media channels when making purchase decisions or sharing their thoughts on a brand,...

 

How social media is trending the FIFA World Cup
BizReport.com - Kristina Knight - Jun 16 at 4:30 BST
In fact, about one-quarter of those surveyed say they'll stay up-to-date on World Cup happenings via mobile devices according to the Radium One data. Younger adults (aged 18-24) are 2.5 times more...

 

PR Pros Must Lead as Companies Emerge from Scandal
PRandMarketingnetwork - PR News - Jun 16 at 15:11 BST
PR pros can play a meaningful role in rehabbing scarred brands by creating a comprehensive plan to ensure that...

 

Will You Survive the New PR Era? Here’s 10 Tips
Vocus PR - Erin Feldman - Jun 16 at 13:51 BST
PR is changing, and the role of the PR professional is following suit. The PR person isn’t cutting out clippings from the newspapers or writing press release upon press release; in the digital era,...

 

The New Yorker PR Director Leaves for Facebook
Media Bistro - Patrick Coffee on June 14, 2014 3:45 PM - Jun 14 at 21:36 BST
On Friday that Alexa Cassanos, a communications veteran who has spent nearly seven years at and currently serves as the publication’s senior director of PR, will leave next month for a spot on the...

 

How Facebook’s Advertising Changes Give PR And Marketing A Competitive Edge
Business 2 Community - Christopher Penn - Jun 13 at 19:15 BST
Suppose a major advertising network gave consumers the same opportunity that email marketers have given consumers: the ability to opt out of advertisements they didn’t like. As a consumer, this has a...

 

What Sales Should REALLY Expect From Marketing Automation
Business 2 Community - Chris Hardeman - Jun 15 at 15:55 BST
The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. But what can your organization realistically expect in terms of sales? How...

 

Marketing Automation for Micro Businesses
Eventful - Jun 15 at 11:32 BST
... or "How to get a Steady Stream of Hungry Customers to your Web Site for Less than the Price of a Dinner Out for Two" Is your website generating AND QUALIFYING leads while you sleep? On 24th...

 

B2B Marketing Automation Vendor Strategies: What’s Worked and What’s Next
CRM Guru - David Raab - Jun 14 at 18:44 BST
I recently did a study of the strategies of B2B marketing automation vendors. Of the two dozen or so companies in the sample, six were clearly successful (defined as achieving major share within...

<< Back