11 June 2014

Newspaper Association of America testifies that the FCC's Cross-ownership Ban Reduces Investment in Local Journalism
NAA Presstime - Jun 11 at 15:08 BST
Newspaper / Broadcast cross-owned properties have led to public service journalism, including reporting on the mismanagement at the Department of Veteran Affairs Sean O’Leary Director of...

 

75 media companies and journalism organizations call for a Senate floor vote on the federal shield bill to protect journalists’ confidential sources
NAA Presstime - Jun 11 at 15:07 BST
Coalition letter urges Senate Majority Leader Harry Reid and Senate Minority Leader Mitch McConnell to calendar the Free Flow of Information Act as soon as possible Sean O’Leary Director of...

 

Welcome to our content marketing special
Marketing Week - Jun 11 at 13:31 BST
There is one theme that unites this summer’s key events for marketers – the World Cup, Cannes Lions, Marketing Week Live and our Marketing Week Engage Awards. That theme is content and this issue of Marketing Week is themed as our content special. ...

 

Priceline becomes hotel-tech provider, acquires digital hotel marketing platform Buuteeq
Hotel Marketing - Jun 11 at 11:15 BST
Today The Priceline Group announced that it has acquired buuteeq, Inc., a leading digital marketing platform for hotels worldwide. Terms of the deal have not been disclosed. Buuteeq's cloud-based...

 

Coca-Cola embarks on its largest ever global marketing campaign
Marketing Update - Jun 11 at 10:59 BST
To celebrate this, Coca-Cola is giving the entire world the chance to take part in the FIFA World Cup, and providing a range of ways for consumers to get involved. “The FIFA WORLD CUP 2014 Brazil...

 

PEPSICO : Global Snacks Group Introduces Integrated Marketing Campaign
4 Traders - Jun 11 at 6:20 BST
PepsiCo said that its Global Snacks Group is launching its integrated marketing campaign. According to a release from the Company, the campaign will feature international football player, Leo...

 

Amazon is now punishing Time Warner, too
Venturebeat - Ruth Reader - Jun 11 at 14:48 BST
Content: Check out this article! http://venturebeat.com/2014/06/11/amazon-is-now-punishing-time-warner-too/ Your Name: Your Email: Send me a copy of this email Invalid Captcha, please...

 

Sports Leagues (and Sponsors) Need PR Rewrites
Odwyer PR Daily - Arthur Solomon - Jun 11 at 15:40 BST
Major U.S. corporate sponsors and sports entities have a lot in common. And that’s too bad. Sports entities have long flouted the rules of civilian decency and have been abetted by their allies, the...

 

Retail PR Challenge: Shoppers Want More “Personal,” Less “Personalization”: Online Shopping Boom Spurs New Data Concerns, Says New Study—Consumers Wan....
Bulldog Reporter - Jun 11 at 5:43 BST
The boom globally in online shopping combined with the explosive growth of consumer data collection and analytics is reshaping retailer practices and consumer attitudes and behavior around the world....

 

PR Firms Vow They Won’t Try to Game Wikipedia
Time - Jun 10 at 22:24 BST
Public relations firms and Wikipedia’s team of volunteer editors reached a truce Tuesday in their ongoing battle over who has the right to edit entries in the online encyclopedia. In a statement...

 

Social Media Strategy for Instagram: 7 Actionable Tips
Business 2 Community - Bob Hutchins - Jun 11 at 15:35 BST
Why Instagram Marketing Matters NOW Entering June 2014, Instagram remains one of the hottest tools for implementing a social media strategy. According to the company’s press page , Instagram has:...

 

Guest Post: Today's connected traveller demands mobile at the core of your social media plan
Travolution - Jun 11 at 14:47 BST
Elana Kenton, Social Strategy Manager Somo Mobile devices have transformed the way we travel, impacting behaviour before, during and after trips, creating a new, always connected traveller. By...

 

Beyond Social Media and PR… How to Amplify Your Brand
Business 2 Community - Janette Speyer - Jun 11 at 12:35 BST
The “times they are a-changin’” indeed! In the pre-digital era, amplifying your brand meant developing an advertising and PR campaign with all the bells and whistles –radio, TV and print. Brands...

 

72 Hrs In The Life Of Content On Twitter (& Other Social Media)
CMO.com - Jun 11 at 10:20 BST
Social Media Today recently published an article the author wrote...

 

World Cup ads outperform Super Bowl ads on social media before a ball has even been kicked
The Drum - John Glenday - Jun 11 at 8:21 BST
The World Cup has cemented its crown as the number one single sporting event in the advertiser’s calendar with the publication of research showing that the top 20 World Cup ads have already attracted a third more shares than the top 20 Super Bowl 2014...

 

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