22 July 2014

Mutually supportive social networking and online advertising
Free Patents Online - 22 Jul 2014 14:17
Embodiments of the present disclosure are related to methods, apparatuses, and articles associated with mutually supportive social networking and...

 

Updated Web CEO Online SEO Platform Makes Social Media Marketing More Measurable
Myrtle Beach Sun News - 22 Jul 2014 14:06
PRWeb Web CEO Online, one of the top 4 industry-leading cloud-based SEO platforms, and one with white label collaboration and reporting features, is now making social media marketing results more...

 

Ford's Former Social Media Chief Takes Agency Role
Adweek Online - Christopher Heine - 22 Jul 2014 13:50
Scott Monty, who left the Ford Motor Co. two months ago after a five-year run that made him one of the best known social media figures in the corporate world, has a new gig. The marketing veteran...

 

Where Is Social Media Marketing Heading?
Huffington Post UK - Ehsan Khodarahmi - 22 Jul 2014 12:32
Social media is a major part of almost everyone's life in this day and age. No wonder why businesses are investing time and money in the medium in order to reach more people to market and advertise...

 

Is Putting Your Employees on Social Media a Good Idea?
Atlanta Journal And Constitution - 22 Jul 2014 08:51
Do you wish your small business was more active on social...

 

Coca-Cola Looks to Crowdfunding to Raise Social Media Awareness
TheStreet.com - Marc Courtenay - 21 Jul 2014 23:48
07/21/14 - 06:21 PM EDT NEW YORK ( TheStreet ) -- Coca-Cola ( KO ) is tapping into the $90 billion crowdfunding market, not to raise corporate funds, but as a powerful tool to reap the social...

 

Content Marketing: How Weird Al Won by Spreading the Wealth
Associations Now - Ernie Smith - 22 Jul 2014 14:34
By / Jul 22, 2014 A scene from Weird Al's "Tacky" video. (Nerdist screenshot) Last week, pop parodist “Weird Al” Yankovic took over the internet with a series of clever music videos. Behind...

 

SimpleReach Raises $9M To Measure Content Marketing And Native Ads
TechCrunch - Anthony Ha - 22 Jul 2014 14:34
SimpleReach , a startup that helps marketers and publishers measure the effectiveness of their content and ads, is announcing that it has raised $9 million in Series A funding. The company says it...

 

Netflix’s ‘biggest content marketing push to date’ spurs revenues
Marketing Week - 22 Jul 2014 11:26
Netflix has credited the marketing push behind the second series of women’s prison drama Orange is the New Black - its biggest content marketing effort to date - for boosting revenues by 37 per cent in its second quarter. Marketing efforts for...

 

Google Analytics 101: 5 Updated Metrics for Public Relations
Business 2 Community - Chel Wolverton - 22 Jul 2014 13:35
One of the greatest challenges of Google Analytics is the frequency at which Google iterates the application, making changes to improve it and add functionality. For people who don’t use it on a...

 

Chart Your Course for PR Leadership
PRandMarketingnetwork - Ken Jacobs - 22 Jul 2014 06:41
Here are five skills senior PR managers should develop, strengthen and employ in order to succeed in a digital age. Subscribe Now  | ...

 

Sure shot’, Part 2: fill the media photography void, gain a PR edge
Examiner.com - Matt Baron, Chicago Marketing and PR Examiner - 21 Jul 2014 20:11
In the first of this two-part series, we explored the media's rising dependence on other sources to provide photographs for the stories they tell --and the potential for publicists to fill the void...

 

When It Comes to Audience Engagement, Webinars Still Reign Supreme
ClickZ Today - Kevin Miller - 22 Jul 2014 12:43
When webinars are treated as nurture marketing campaigns, and managed inside of a marketing automation system, they can drive audience engagement better than any other type of B2B marketing campaign. We live in an age where a strange dichotomy exists...

 

BrainSell Unveils Enhanced SugarCRM Integration for Microsoft Outlook
PRWeb - 22 Jul 2014 08:17
Boston-based BrainSell, a Sugar Three Star Platinum Partner, announces the release of BrainLink, a powerful SugarCRM plugin for Outlook and Microsoft Exchange. BrainSell is pleased to announce the...

 

Marketing Automation & Digital Media Veteran David Klein Joins Reach Marketing
SIFMA Foundation - 22 Jul 2014 15:03
Stock Market XML and JSON Data API provided by FinancialContent Services, Inc....

 

GoPro's marketing turns it into top YouTube brandNew York Daily News - Joel Landau - 22 Jul 2014 15:13
[embedded content] YouTube's top brand is so popular that its customers do all of its work. The camera company GoPro has become the leader of a new trend among businesses to market its...

 

It’s Not Just Links: Why Nothing Is Safe In Online Marketing
Search Engine Land - Julie Joyce - 22 Jul 2014 15:09
Links have been under fire for years. And while I’m someone who provides link development services, I’ve never thought that links are all you need. In fact, if all of my clients would let me become...

 

Divide Between CMOs and CIOs Narrows, but Companies Still Struggle To Deliver Integrated Digital Marketing Solutions, ...
EIN News - 22 Jul 2014 14:37
Today - 12:39 GMT NEW YORK, July 22, 2014 /PRNewswire/ -- Chief marketing officers...

 

Crocs pins hopes on marketing drive as profits fall
The Drum - Natalie Mortimer - 22 Jul 2014 12:35
Footwear brand Crocs is hoping that an increased marketing spend will help turn around the business after it posted a fall in profits in its second quarter. Gross profit for the manufacturer for the second quarter of 2014 dropped to 53.7 per cent of...

 

Xbox marketing on Microsoft’s chopping block
Lazygamer - Zoe Hawkins - 22 Jul 2014 07:17
We knew Microsoft would be cutting jobs again soon – it was part of the “money saving” expected after the merger with Nokia was completed. However, there are some unexpected cuts coming into play,..

 

Unified Digital Marketing and Site Monitoring
Mobile Marketing Magazine - Tim Maytom - 22 Jul 2014 07:03
Enterprise data and tag management company Ensighten has announced Ensighten Inform , a platform to deliver unified website testing, monitoring and tag deployment for marketing and IT teams. ..

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