21 July 2014

 

Choosing the Right Social Media Platform for Your Business
Business 2 Community - Jenny Frances - 21 Jul 2014 02:55
When it comes to social media, how do you choose which is the best platform for your business? In my job, I see a lot of business owners who have accounts with all the major social media...

 

NASA commemorates 45th moon landing anniversary with social media
Toronto Star Online - 21 Jul 2014 02:22
, the world was staring, rapt, at a television screen. A scant 10 years after NASA was founded, Neil Armstrong took his first step from the Eagle, the lunar landing module for the Apollo 11 crew,...

 

Content Marketing Best Practices for B2B Brands
Huffington Post - Lee Traupel - 20 Jul 2014 01:42
Defining great content is no easy matter. To some CMOs or execs the definition may be similar to the Potter Stewart's quote about obscenity: "I know it when I see it ." I wish I could tell you it...


Brand Journalism Is a Modern Marketing Imperative
Advertising Age - adageeditor@adage.com - 21 Jul 2014 12:07
In June 2004, McDonald's introduced its "brand journalism" plan at an Advertising Age conference. As part of the McDonald's turnaround plan, brand journalism was McDonald's new approach to marketing....


Are Millennial Marketers More Analytical?
CRM Guru - David Raab - 21 Jul 2014 00:48
I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. After all, surveys often show that...

 

Save Time by Creating a Content Marketing Workflow
Vocus PR - Erin Feldman - 21 Jul 2014 15:59
Content marketing, despite the “marketing” found in its name, is a responsibility that often falls to PR pros. They write and publish news releases, case studies and blog posts. They may even augment...

 

Govt signs multimillion naira PR deal with US firm
The Nation Nigeria - Joseph Jibueze - 21 Jul 2014 02:26
The Federal Government has awarded a N275million yearly contract to a United States public relations firm to manage its image, especially relating to the failure to rescue the abducted Chibok school...

 

Comcast's PR Nightmare Can Befall Midsized Companies: Your Company Could Be Next
Forbes.com - Robert Sher - 19 Jul 2014 21:40
Midsized company CEOs enjoying growth should be warned by Comcast’s PR nightmare over its horrendous customer service.  They could be next.  Midsized companies are particularly vulnerable to such...


Why leading property professionals can’t survive without social media
Easier - 21 Jul 2014 15:25
Social media services have become increasingly useful to property professionals over recent years and now the latest survey from the National Association of Realtors (NAR) has confirmed social...

 

Should companies in the healthcare sector use social media?
E-Consultancy.com - Juliet Stott - 21 Jul 2014 11:58
For some industries like travel, beauty and fashion, the advent of social media has been a marketing match made in heaven. Brands have cashed in on the narcissistic post and boast culture we now live in, offering endless competitions to win 'money...

 

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