17 July 2014

30 Businesses that Are Rocking Social Media
Atlanta Journal And Constitution - 17 Jul 2014 13:12
Social media marketing isn't enough these days. You also need social media...

 

How Social Media Has Transformed Talent Acquisition
Recruitment Buzz - Chris cMcColgan - 17 Jul 2014 09:52
What used to be a world consumed by job boards, applications, automation and job hunters is now a place of  social recruiting  – one where referrals, analytics and integrated recruiting rule....

 

How to save (not sabotage) your career with social media: Hootsuite CEO Ryan Holmes
BRW - 17 Jul 2014 05:25
Ryan Holmes in front of an owl mural painted by the Hootsuite PR manager. Photo: supplied Earlier this year, Beyonce created a minor stir by posting a drawing on Twitter featuring a beauty pageant...

 

The Walmart/New York Times Spat Reveals a Bigger PR Trend
Business 2 Community - Lou Hoffman - 17 Jul 2014 14:36
There’s no question that the rise of owned media has both emboldened companies and shaped more of a peer-to-peer relationship with journalists. In the old days, if a company took issue with a...

 

How Microsoft announces layoffs will show the company's PR IQ
Computerworld - Gregg Keizer - 17 Jul 2014 11:34
Crisis communications expert spells out how smart companies handle job cuts Computerworld - If Microsoft does pull the layoff trigger today, as many expect, the company will face public perception...

 

It's official: Disney veteran is Crystal's new PR director
Seatrade Insider - 16 Jul 2014 20:34
Crystal Cruises hired a California-based Disney public relations veteran to succeed Mimi Weisband, who is retiring Aug. 1. Announcing the appointment of Paul Garcia as the new director of public...

 

Samsung Telecommunications America Announces Christina Pantin as Vice President of Public Relations
BusinessWeek - 16 Jul 2014 19:12
DALLAS--(BUSINESS WIRE)--Jul. 16, 2014-- Samsung Telecommunications America, LLC (Samsung) today announced Christina Pantin has joined the company as vice president of public relations. Pantin will...

 

Lee Peters Named Senior Vice President, Strategic Marketing for Scholastic Education
TickerTech.com - 17 Jul 2014 15:34
/PRNewswire/ -- Scholastic (NASDAQ: SCHL), the global children's publishing, education and media company, today announced the appointment of Lee Peters as Senior Vice President, Strategic Marketing...

 

Ogilvy Public Relations Appoints Jennifer Banovetz to SVP/Group Director of Brand Marketing
PredictWallStreet - 17 Jul 2014 15:31
/PRNewswire via COMTEX News Network/ -- Ogilvy Public Relations (Ogilvy PR), an integrated global communications firm, today announced the appointment of Jennifer Banovetz to Senior Vice President,...

 

Customer Experience, The 'Now' Marketing Tool?
Media Post - Ron Wince - 17 Jul 2014 15:25
From retail to wholesale, from healthcare to housing, how we do business has changed. Today’s consumers are not only looking for the most attractive product or service, but also the best experience....

 

Marketing and Nokia roles at risk as Microsoft cuts 18,000 jobs
Marketing Week - 17 Jul 2014 14:51
Microsoft has announced it is to make its largest ever sweep of job cuts in its 39-year history, with staff within marketing and Nokia’s devices and services business among the 18,000 roles affected, as the company seeks “strategic alignment” across the...

 

OracleVoice: CMOs Must Beat Complexity To Win At Modern Marketing
Forbes.com - Oracle Guest - 17 Jul 2014 14:15
By Kevin Akeroyd Today’s CEOs expect their CMOs to do more than create brand awareness that engages customers on a broad level. They expect them to measurably contribute to the bottom line and...

 

Going native: How travel marketers can navigate the new content marketing landscape
Tnooz - Special Nodes - 17 Jul 2014 14:37
Comment Like (0) Save (0) Share Print Jul 17.2014   The digital media landscape is completely transforming. Consumers are bombarded with content and the marketer’s quest to be heard...

 

Comparing Two Great SEO Outreach Tools
B2B Marketing - Jack.Varill - 17 Jul 2014 12:34
  Since the Penguin and Panda Google updates some tools have become obsolete and even dangerous for SEO campaigns. Using Scrapebox or Link Assistant for example creates a risk of a negative impact Google now penalizes marketing automation and spam...

 

Principles of Mobile Customer Personalization
The Marketing Site - 17 Jul 2014 12:17
DMNews To stay competitive, retailers must stop experimenting with mobile personalized customer engagement and take the steps to leverage these valuable technologies. Mobile devices have...

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