16 July 2014

 

Hilton creates clever content marketing with ‘vacationitis’ site
Hotel Marketing - 16 Jul 2014 11:24
This affliction, of course, is cured by a vacation, and that’s where Hilton comes in with the solution. How has it been working so...

 

Content Marketing World 2014, the Largest Annual Content Marketing...
PRWeb - 15 Jul 2014 19:11
Content Marketing Institute has set the stage to host the biggest content marketing event of the year, Content Marketing World 2014. The event will feature some of the luminaries from the industry..

 

How journalism can survive the latest great disruptive shift, from desktop to mobile - News on The Move III
Press Gazette - Dominic Ponsford - 16 Jul 2014 11:32
First came the internet, then came broadband and now the latest threat and challenge to the news industry is near universal use of smartphones. Put simply, if display advertising is tough to sell...

 

Content Marketing All-Stars: Tim Moran, CMO.com By Adobe
CMO.com - 16 Jul 2014 15:27
Tim Moran knows marketers. As the Editor-in-Chief of Adobe’s CMO.com, Moran has his...

 

Oracle lands LinkedIn support on Social Cloud, updates Marketing platform
ZDNet - Follow @natalienoell - 16 Jul 2014 15:23
Ahead of its Marketing Cloud Interact 2014 event in San Francisco, enterprise software giant Oracle announced updates to both its Social and Marketing Cloud platforms. Must See Gallery Six Clicks:...

 

Twitter launches marketing research tool to highlight 'everyday moments'
Marketing Week - 16 Jul 2014 15:10
Twitter is launching a research tool for brands that aims to show the buzz everyday moments can generate, not just the campaigns geared around major global events. Twitter is launching a new research tool to help brands identify ‘everyday’...

 

Why Amazon Isn't Afraid Of The Occasional PR Disaster
Huffington Post - Timothy Stenovec - 16 Jul 2014 07:16
Amazon.com founder and CEO Jeff Bezos presents the company's first smartphone, the Fire Phone, on June 18, in Seattle. (Photo by David Ryder/) | David Ryder via A bitter public feud with a book...

 

Netflix calls out Verizon again on streaming speed after ISP continues PR war
Fierce Cable - Daniel Frankel - 15 Jul 2014 21:42
Continue to mess with the bull, and you get the horns … all over again. Verizon (NYSE: VZ) found that out the hard way, several days after rekindling a PR war with Netflix (NASDAQ: NFLX) over network...

 

Social media launched my business
CNN Money - 16 Jul 2014 15:16
Wendy Gavinski, an avid snowmobiler, came up with the idea for Divas SnowGear out of sheer frustration. "This is still a very male dominated sport," she said. " I just couldn't find attractive,...

 

Google drops real name requirement for social networking
TheInquirer.net - 16 Jul 2014 09:41
INTERNET GIANT Google has stopped insisting that people use their real names on its social networking service Google+. Google+ has been around for almost four years, but launched with restrictions. Most obvious of these was the real name policy that...

 

5 Clever Social Media Marketing Campaigns That Went Viral
Business 2 Community - James Timpson - 16 Jul 2014 00:55
Social media has provided marketers with some powerful new tools. They are global, potentially viral and free. Businesses will often have entire teams dedicated to communicating with followers, and...

 

Intellectual Property: Protecting the IP in Social Media
Legal Intelligencer - 16 Jul 2014 00:17
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