15 July 2014

 

Ski and surf brand Perfect Moment appoints Talk PR
Diary Directory - Jul 15 at 12:19 BST
Talk PR has been appointed to handle the press and publicity for ski and surf brand Perfect Moment . The Perfect...

 

Apple closes in on White House press secretary Jay Carney for PR role
The Drum - John Glenday - Jul 15 at 11:00 BST
Apple is said to be close to signing up former White House press secretary Jay Carney, who held the post until just last month, as its incoming head of PR. Carney would replace Katie Cotton, who stood down earlier this year, in the high-powered role...

 

LeBron James Learns a Lesson in Effective PR
PRandMarketingnetwork - Jul 14 at 22:03 BST
Diane Schwartz Senior VP & Group Publisher Media/PR Group Matthew Schwartz Group Editor PR News Steve Goldstein Editorial Director, Events PR News Tony Silber General Manager...

 

Everything you need to know about content marketing for hotels
Tnooz - Kevin May - Jul 15 at 14:54 BST
Comment Like (0) Save (0) Share Print Jul 15.2014   The hospitality industry remains extremely competitive, especially since OTAs have managed to capture the lion’s share of web traffic....

 

What Is Next For Content Marketing?
Forbes.com - Daniel Newman - Jul 15 at 14:47 BST
There may be no hotter debate in marketing today than the role of content in a business ’s marketing strategy. Terms like brand journalism have popped up as the want, need or perhaps necessity to...

 

Alleged Drone 'Peeping Tom' Photo Reveals Perils Of Drone Related Journalism
Forbes.com - Gregory S. McNeal - Jul 14 at 21:20 BST
Follow Comments Following Comments Unfollow Comments Follow Comments Following Comments Unfollow Comments Last month a Seattle woman said that a drone made her nervous because it was...

 

Tempur-Pedic International Inc.: PGA TOUR, Tempur-Pedic Announce New Marketing Relationship
Wall Street Transcript - Jul 15 at 14:58 BST

 

Apple Inc. May Replace TBWA With Lovine For Marketing [REPORT]
Value Walk - Aman Jain - Jul 15 at 14:56 BST
Advertising and marketing strategy of Apple do not go in line with the status of being top most tech company offering most desirable gadgets in the world. Apple Inc. ( NASDAQ:AAPL ) may choose...

 

Microsoft Expected To Announce Major Layoffs, Including Xbox EU Marketing
Attack of the Fanboy - Dean James - Jul 15 at 13:08 BST
The technology game is certainly a scary one and even the big companies like Microsoft are not immune at times. According to a report from Bloomberg , Microsoft is planning to make its largest batch...

 

The New Reality For CMOs: Marketing Is A Massive But Fragmented Landscape
CMO.com - Jul 15 at 9:36 BST
At this year’s Google I/O, SVP Sundar Pichai got on stage to announce that Android had...

 

VentureBeat raises $2.6 million to launch 'app store' for research
San Jose Business Journal - Cromwell Schubarth - Jul 14 at 23:47 BST
VentureBeat, the Silicon Valley technology news site, has raised $2.6 million to fund an "App...

 

YELLEN TAKES DEAD AIM AT SOCIAL MEDIA COMPANY VALUATIONS (TWTR, FB)
Business Insider - Rob Wile - Jul 15 at 15:30 BST
REUTERS/Jonathan Ernst Janet Yellen is warning that social media companies' share prices, and those of other high-flying stocks, are dangerously high.  "...V aluation metrics in some sectors do...

 

Jack Daniel’s monitors social media to hone Honey brand Web presence
Mobile Marketer - Michelle Saettler - Jul 15 at 8:59 BST
Jack Daniel's newest digital summer campaign leverages mobile as a sweepstakes entry device that taps into existing behaviors the spirit brand has noted from target consumers via social listening....

 

10 Things Hospital Leadership Need To Know About Social Media And Marketing
Forbes.com - Nicole Fisher - Jul 15 at 8:31 BST
Building any brand can be difficult, but in the US, hospital identity and branding are paramount to success within a community. By listening to patients, getting feedback on wants and needs, engaging...

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