23 October 2017



 
 
 
 
   
As part of the marketing department's restructure, CMO Gail Galuppo exited the insurance company. COLUMBUS, GA: Aflac has named Catherine Hernandez-Blades chief brand and communications officer amid a restructure of the company’s comms and marketing...
 
 
  
Social media continues to thrive with new outlets and updates on a consistent basis. It shows no signs of stopping anytime soon. With outlets like Facebook, Twitter and Instagram, it's easy to see...
 
   
Quick-service chain has become known for clever campaigns KFC has long been known for...
 
   
Marketing is hard. Everyone is trying something new, but here are 5 tried-and-true techniques that get the job done. Since the turn of the century and the rise of the smartphone, digital marketing...
 

 
 
   
StartupStockPhotos / Pixabay Why You Need a Public Relations Plan as Part of Your Overall Marketing Strategy As a marketing and branding agency, we are often out and about in the community at networking events and meeting with business owners. When...
 
  
If the goal of your marketing program is to attract new patients, how will you know if it’s working? How can you tell if the money you invested is paying off, and that you are attracting...
 
   
If you’re reading this, you’ve probably implemented pieces of inbound marketing, but have realized that pieces here and there aren’t enough anymore. You need to shift resources around (or get more of...
 
   
Orion Pictures  has hired Kevin Shelby as Senior VP, Marketing and Distribution to oversee the day-to-day management of the division’s operations. This comes after Kevin Wilson was hired as Executive...
 
  
WINSTON-SALEM, N.C. – Nationwide Marketing Group and MEGA Group USA, two of North America’s largest appliance, electronics, furniture and bedding buying and marketing groups, announced today a merger...
 
  
B2C marketers often think that they can’t draw inspiration from B2B campaigns and vice versa. The reality...
 
   
Pixabay Every industry and trade has their own terminology—words and phrases that may be unfamiliar to those on the outside. Marketing is no exception, with an ever-expanding vocabulary of terms and jargon that may at times sound like a foreign...
 
   
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Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional...
 
 
   
Moonpig has poached Etsy’s vice-president of global marketing, Andre Rickerby, to take on the role of of chief marketing officer. In his new position, he will lead all aspects of marketing with a...
 
   
Anheuser-Busch InBev is reaching back nearly 100 years in hopes of giving its struggling Budweiser brand a boost. A limited-edition brew called 1933 Repeal Reserve Amber Lager hits shelves today,...
 
  
Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective . Content marketing has been...

 
 










 
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