03 December 2014


“What a long, strange trip it has been…” For those of you that are as old as me, you’ll instantly know that quote is from the Grateful Dead’s famous song “Truckin”. When I think of that lyric – I am not thinking about my high school days. Well, maybe...



Content marketing has been the buzz-word the last few years. Many companies are making it a point to build up their content on the company websites and associated blog sites. Content can really take on a whole different level of thinking if you use the...
 


Microsoft is collaborating with media company Protein and publisher The Huffington Post to launch a content marketing campaign showcasing its new tablet Microsoft Surface Pro 3. With the help of...
 


As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. “Content is King”, “Content is Queen”, “Content is the Oxygen for Digital Marketing”, and so on. So here is a fairly...







Social Media, Data, Privacy, We Chat, Whats App, Ello, Advertising Social is becoming less social, with more users switching to private networks and messaging apps. This begs the question, how can brands make money from social media if they aren’t...



Attack pattern deviates from usual methods, but Twitter seems to confirm culprit. Hackers thought to be from the Lizard Squad group have defaced the mobile news site GSMArena, redirecting users to...







SEO and PR, once upon a time, existed as two different entities and offered different digital marketing features. Today, you’ll witness that this isn’t any longer the case. Presently, SEO and PR now...



Augmented reality has yet to earn the respect it deserves. This new technology is frequently seen a little bit gimmicky, rather than being heralded as a means of truly delighting and engaging audiences. But its star is decidedly on the rise, and content...


We all have a list of words and phrases that we wish, for the love of all that’s good and pure, would mercifully go away. Paradoxically, it’s often the fact that these words and phrases are...

 
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