08 August 2014

What does Walgreens' takeover of Boots mean for marketing?
The Drum - Debbie Preston - 08 Aug 2014 14:52
It will come as no surprise to industry watchers that the US’s largest retail drugstore, Walgreens, is to complete its interest in Alliance Boots with a complete takeover. Ever since the Chicago giant announced it was taking a 45 per cent stake in...

 

Fiksu Hits $100 Million in Revenue, Driven by Demand for Data-Fueled Mobile Ad Campaigns / Accumulating Insights From 3 Billion App Downloads and 3.5 Trillion Marketing Events, Fiksu Has Become a Mobile Advertising Data Powerhouse
FinanzNachrichten.de - 08 Aug 2014 14:37
BOSTON, MA -- (Marketwired) -- 08/08/14 -- Fiksu (www.fiksu.com), a data-driven mobile ad tech company, today announced it has surpassed $100 million in revenue. Fueled by the exploding demand for...

 

Puma launches ‘Forever Faster’ marketing campaign
Boston Globe - 08 Aug 2014 13:11
Puma, the athletic footwear and apparel brand, is launching a new marketing effort with the mantra, “Forever Faster.” Based in Germany, Puma has its North American headquarters in...

Prestige Brands employing social media and digital marketing to enhance branding efforts
Drug Store News - mjohnsen@lf.com - 08 Aug 2014 17:21
TARRYTOWN, N.Y. — Prestige Brands' Matthew Mannelly, CEO, president and director, on Thursday outlined a number of ways that Prestige is utilizing social media to enhance its brand offering.   ...

 

Local Business Marketing Strategy - Get Mobile Optimized or Lose Mobile Traffic
Examiner.com - David Carleton, San Diego Social Media Marketing Examiner - 08 Aug 2014 17:05
If you're wondering, 'What are those little electronic thingies people are always swishing their fingers on?' please don't be offended when I tell you that you're a little behind the times. You're...

 

Retailers transforming marketing
FierceRetail - Jacqueline Renfrow - 08 Aug 2014 16:37
Amazon's (NASDAQ: AMZN ) new media buying tool coupled with Walmart's...

 

Cox Begins Heavily Marketing 1 Gbps Service That's Years Away -
Broadband Reports - 08 Aug 2014 15:35
Back in April Cox Communications announced that the company would be launching 1 Gbps service of their own sometime this year, though they failed to offer any meaningful specifics about where or...

 

IAB Mixx Awards 2014 Shortlist Showcases the Best in Digital Marketing Creativity That Works
Wall Street Select - Interactive Advertising Bureau - 08 Aug 2014 15:12
Innovation, imagination, and real-world results are key characteristics of the pace-setting creative work selected to be on the shortlist for the 10th anniversary IAB MIXX Awards. After weeks of...

 

Do The 10 Most Powerful Brands Use Content Marketing?

Business 2 Community - Sarah Quinn - 07 Aug 2014 18:36
Let’s be honest, we all like to have a gander at Forbes list to find out which companies are making the most money, in the hope that we’ll get lots of tips and appear on it someday. So what do...

 

Xfinity Announces Winner of 2014 Ultimate Sports Social Media Job15
Comcast - 08 Aug 2014 14:12
3,000+ applied and one prevailed! Meet Bryan Mapes, the man that out-tweeted the competition to land the 2014 Xfinity Ultimate Sports Social Media Job. Mapes will soon take over as XFINITY’s new...

 

Former CIA Discuss Social Media Analytics in Denied Areas; SMi Presents...
M2 - 08 Aug 2014 09:39
Former CIA Discuss Social Media Analytics in Denied Areas; SMi Presents Social Media Within the Defence and Military Sector, 17th and 18th November 2014, Central London London, UK - SMi Group have...

 

5 Misconceptions about B2B Social Media
Walker Sands Communications - Adam Miller - 08 Aug 2014 07:21
by , on August 7, 2014, filed under: Public Relations Social media has come a long way since its early adoption. There was once a time where social was at the bottom of every company’s to-do...

 

March PR’s Madge Miller: Why Google’s Newswire Slaughter Opens Doors for PR Agencies
Bulldog Reporter - 07 Aug 2014 22:44
PR’s Madge Miller: Why Google’s Newswire Slaughter Opens Doors for PR Agencies At the beginning of the summer, Google sent PR agencies—and newswire services—reeling. Almost overnight, the search...

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