07 August 2014

Silver Oak Cellars builds passionate fans through social media “bottle stories”
CIPR - David Meerman Scott - 07 Aug 2014 12:02
After I delivered a talk called “Business Lessons from the Grateful Dead” to a group of enthusiastic company leaders at YPO , I had a chance to spend some time with David Duncan CEO of Silver Oak...

 

3 tools to schedule your social media posts
PC World - Sarah Jacobsson Purewal - 07 Aug 2014 11:20
Maybe you were tasked with managing your company's social media accounts because you're the marketing guy or maybe because you're youngest staffer and therefore deemed the most social media savvy....

 

Is Apple finally stepping into social media?
Marketing-interactive.com - Rezwana Manjur - 07 Aug 2014 05:37
While most brands today are actively finding ways to differentiate themselves in the world of social media, Apple has been rather mum in the arena. However all that might be about to change as...

 

University of Oklahoma using social media to help keep students safe in bad weather
KOCO 5 - Danielle Dozier - 07 Aug 2014 04:22
Kevin Kloesel, a meteorologist with the Oklahoma Climatological Survey in Norman, was recently given a new position. He will be responsible for working with the...

 

3 Cores of New Age PR: Is Tweeting Public Relations?
Small Business Trends - Google Plus - 06 Aug 2014 18:47
Abandon preconceived notions about public relations (PR). Today, public relations is a cross-platform communications action reliant upon traditional and digital PR strategies, as well as social...

 

SanDisk Reviews Enterprise PR Duties In Global Markets
Holmes Report - 06 Aug 2014 18:42
MILPITAS, CA — Flash storage maker SanDisk is amid a global PR review for its enterprise business following its recent acquisition of Fusion-io.  Last month, SanDisk...

 

Adidas to spend the bulk of increased marketing spend on digital
Marketing Week - 07 Aug 2014 16:59
Adidas is to shift the majority of its €2bn (£1.6bn) marketing drive into digital media spanning real-time content and online video after vowing to “quickly” recover lost market share to Nike. Adidas has hailed its World Cup marketing for driving...

 

Tag Heuer plans major IndyCar-centric marketing campaign
Indianapolis Business Journal - aschoettle@ibj.com - 07 Aug 2014 16:58
Switzerland-based Tag Heuer has become the official watch of the IndyCar Series and Indianapolis Motor Speedway. Financial details of the deal were not released. A sports...

 

YouTube Snaps Up App That Helps Startups Create Marketing Videos
Entrepreneur.com - Geoff Weiss - 07 Aug 2014 16:48
YouTube’s latest acquisition shines a dazzling spotlight upon Directr -- a previously little-known mobile app startup that helps small-business owners create marketing videos. Founded in 2012 and...

 

The supermarkets should take a leaf out of P&G’s marketing book
Marketing Week - 07 Aug 2014 16:14
Procter & Gamble’s seemingly drastic decision to cull more than half its brands is actually a sensible move aimed at focusing its efforts in the areas where it can make the most money and is one that the supermarkets could well learn from. The big...

 

How Massey Ferguson uses B2B content marketing and social to sell tractors
E-Consultancy.com - Matt Owen - 07 Aug 2014 13:34
Farming machinery isn’t necessarily the coolest product on the planet, so it’s good to see a B2B like Massey Ferguson doing interesting things with content, especially when compared to rivals like John Deere, which arguably has wider recognition. I’ve...

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