05 August 2014

5 investigative journalism tips from New York Times’ David Barstow
Poynter Institute - Benjamin Mullin - 04 Aug 2014 19:47
by Published Aug. 4, 2014 2:53 pm Updated Aug. 4, 2014 2:56 pm After a publisher chopped away at one of David Barstow’s early investigative stories, he considered ditching journalism and...

 

Citizen journalist inside plane escorted by RAF to Manchester Airport breaks bomb alert story as social media scoops TV again
The Drum - John McCarthy - 05 Aug 2014 14:50
Breaking news took a new social turn when a passenger trapped on the Qatar Airways flight escorted into Manchester Airport by a fighter jet under suspicion of having a “possible device being on board” started live tweeting his experience. The Airbus...

 

Simply Measured Announces Next Generation of Social Media Measurement With Advanced Cross Channel Solution
Market Wire - 05 Aug 2014 13:31
SOURCE: Simply Measured, Inc. New Features Include Complete Enterprise-Level Measurement and Standardization of Data Across All Major Social Media Networks SEATTLE, WA --(Marketwired - August...

 

Offerpop Integrates with Hootsuite to Streamline Social Media Marketing Management
TMC Net - 05 Aug 2014 13:14
[August 05, 2014] (PR Web Via Acquire Media NewsEdge) NEW YORK, N.Y. (PRWEB) August 05, 2014 Today, Offerpop announced the Offerpop-Hootsuite Integration, which combines Offerpop's...

 

Apple woos former Nike social media head Musa Tariq
Marketing Week - 05 Aug 2014 10:36
Apple signals efforts to ramp up its social media activity, a discipline it has been slow to embrace, with the appointment of Nike’s Musa Tariq to head up its digital marketing. Tariq confirmed his appointment as digital marketing director for...

 

McDonald’s hit by social media disaster on Instagram
Marketing-interactive.com - Rezwana Manjur - 05 Aug 2014 06:35
It has been a tough time for McDonald’s in the wake of its China food-safety scare, amongst other woes that throws it in the midst of a PR crisis. (Read also: Will McDonald’s rebranding plan be good...

 

Coca-Cola Gives In To Social Media Backlash: Dumps Stevia From Vitaminwater
Bidness Etc - Martin Blanc - 05 Aug 2014 02:16
Coca-Cola is going back to its sugar-based sweetener in Vitaminwater after an unsuccessful introduction of stevia that had led to staunch criticism and a social media backlash Published: August...

 

Maximize Your Social Media Marketing With Twitter’s New Analytics
Business 2 Community - Monique de Maio - 04 Aug 2014 19:35
For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads...

 

NASCAR partners with marketing powerhouse IMG to expand global broadcasting reach
Albuquerque Express - 05 Aug 2014 11:09

 

Salesforce sees future of marketing in customer journey mapping
My Customer.com - 05 Aug 2014 06:30
There’s a Tools for mapping customer journeys are out there, but often cast as niche or embedded within broader marketing software solutions. In this respect, Salesforce’s latest announcement...

 

Marketing company launches philanthropic campaign.
Jacksonville Daily News - 05 Aug 2014 06:24
For the fourth time, Bellagirl has launched a website for a not-for-profit. ...

 

Piggy-back marketing lands Western Union six-fold social boost
Marketing Magazine Australia - Chris Byrne - 05 Aug 2014 06:24
Banking institution Western Union saw its Facebook following jump from 160,000 fans to over a million in the past year thanks to piggy-back marketing initiatives around   Rio 2  and the World Cup. ...

 

Adidas increases marketing spend
WARC - 05 Aug 2014 03:27
FRANKFURT: Adidas is overhauling its global brand structure and plans to spend more than €2bn on marketing, especially in developed markets such as North America and Europe, the German sports...

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