04 August 2014

Forbes - How effective is content marketing
APA - 04 Aug 2014 14:22
Content It seems only yesterday the world was...

 

The online newsroom
Grand Rapids Business Journal - 14:33
It’s probably at the rate of once a week that I read a blog post or newsletter article wondering or asserting that the news release is dead. But that’s not exactly true. One reason news releases are...

 

Video is the New Black for Content Marketing
Business 2 Community - Colin Osing - 04 Aug 2014 04:55
Content marketing was the buzzword of 2013, resulting in marketers scrambling to create engaging guides, e-books, white papers, infographics, and blog posts to attract and retain customers. This year...

 

Google and Twitch: Why You Need A Video Content Marketing Plan Now
Atlanta Journal And Constitution - Small Biz Trends - 01 Aug 2014 00:51
Think you don't need a video content marketing plan now. The...

 

How the Smartphone Ushered In a Golden Age of Journalism
Wired News - Frank Rose - 04 Aug 2014 13:27
Oliver munday When I first arrived in New York, some time back in the last century, I gazed in awe and fascination at subway riders reading The New York Times. Thanks to a precise and universally...

 

Johnny Manziel Shows Off Marketing Muscle With New Endorsement Deal
Forbes.com - Darren Heitner - 04 Aug 2014 15:09
Johnny Manziel, the 22nd overall pick of the 2014 NFL Draft, has yet to take a regular season snap and will likely not even be the starting quarterback of the Cleveland Browns when the game results...

 

How American Airlines busts marketing silos
Hotel Marketing - 04 Aug 2014 14:13
"From the moment we set up our social team, our focus has been creating an independent, integrated social team consisting of all disciplines rather than harken back to the silo-driven approach where...

 

HomeAway appoints Visa’s Mariano Dima to CMO ahead of global marketing push
The Drum - Natalie Mortimer - 04 Aug 2014 11:13
Online holiday rental site HomeAway has hired former Visa Europe chief marketing officer Mariano Dima to the same role as it looks to launch a new global marketing push. Dima, who previously worked at Vodafone, Levi Strauss & Co and PepsiCo, has been...

 

Whole Foods turns to marketing
Inside Retailing Online - Inside Shopper - 04 Aug 2014 09:13
Whole Foods Market will launch its first national marketing and brand campaign after 34 years in business. The program, scheduled to launch in the US fall (Australia’s spring), will be centred on...

 

Nestle taps into NFC for Woolworths marketing campaign
CMO - 04 Aug 2014 06:11
Nestle has launched a new campaign which utilises NFC tag technology and QR codes to provide customers with new recipe ideas in Woolworths Supermarkets. The four-week engagement activity is running...

 

MSC Cruises USA appoints former Ogilvy pro as PR director
Seatrade Insider - 04 Aug 2014 15:39
MSC Cruises USA appointed a former account director in Ogilvy Washington's corporate and public affairs practice as public relations director. Based in the line's Fort Lauderdale office, Alyssa...

 

(PR) Hurray! Four Seasons Resort Orlando at Walt Disney World Resort is Now Open
Scottrade - 04 Aug 2014 14:17
- Signature Four Seasons service with a location at Walt Disney World Resort - Select fireworks-view rooms plus an astonishing nine-bedroom Royal Suite - The Resort's own Explorer Island, packed...

 

Why American Airlines wins at social media CRM
Mobile Marketer - Michelle Saettler - 04 Aug 2014 14:26
When it comes to customer service, no one likes to wait, and with the growth of mobile adoption, many airline carriers such as American Airlines and Southwest are embracing the potential of social...

 

Social media explodes with Favre/Packers news
NBC 26 WGBA-TV - 04 Aug 2014 03:10
The moment word got out about the Green Bay Packers and Brett Favre announcing plans about a reported reunion, social media went nuts. The story became one of the most viral in the history of...


 

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